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Digital Marketing (Internet Marketing School)

A presentation about the introduction to digital marketing and its elements like Search Engine Optimization, Search Engine Marketing, Pay Per Click, and Social Media Marketing.<br><br>Internet Marketing School provides digital marketing courses to students, freshers and working professionals. For more, log on to https://www.internetmarketingschool.co.in/

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Digital Marketing (Internet Marketing School)

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  1. Internet Marketing School #Delhi #Kolkata #Bengaluru

  2. About us We’re Digital Marketing Specialists (Agency working pan India) hence we understand the market requirements. Thus our curriculum is tailored to meet the employability criteria of Industry. We teach Industry-ready curriculum thus enhancing the employability of students. That’s where we stand out from others

  3. Outline What is Digital Marketing ? Why are people going online ? Benefits of Digital Marketing ? What does Digital Marketing consist of ? How Digital Marketing evolved ? Search Engine Optimization (SEO) Pay Per Click (PPC) Social Media Marketing (SMM) Digital Marketing Measurement

  4. What is digital marketing? Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

  5. W H YA R E P E O P L EG O I N G O N L I N E ? Havefunandpassthe time - 100% Learnbyeducating self - 96% Learnbyresearching - 92% Learnbykeeping informed - 83% Socializeanddiscuss -                                 75% Havefunandescape - 68% Dobusinessandwork-                                  67%

  6. Benefits- 1. MORE COST EFFECTIVE THAN TRADITIONAL MARKETING. 2. HIGHER REVENUES. 3. IMPROVED CONVERSION RATES (SALES). 4. COMPETE WITH LARGE CORPORATION. 5. EARN PEOPLE’S TRUST AND BUILD BRAND REPUTATION. 6. REAL TIME RESULTS

  7. 1 Search Engine Optimisation (SEO) 2 Search Engine Marketing (SEM) 3 Pay Per Click Advertising (PPC) 4 Social Media Marketing (SMM) 5 And more. WHAT DOES DIGITAL MARKETING CONSIST OF ?

  8. Search Engine Optimization SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

  9. Search Engine Marketing SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

  10. Pay Per Click Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. ... However, websites can offer PPC ads

  11. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

  12. More Types Email Marketing Content Marketing Inbound Marketing Affiliate Marketing

  13. D I G I T A LM A R K E T I N GM E A S U R E M E N T THE METRICS YOU’LL WANT TO TRACK WILL ACTUALLY BE DEPENDENT ON YOUR MOST IMPORTANT GOALS FOR A PROJECT OR CAMPAIGN. ALTHOUGH ALL PROJECTS ARE DIFFERENT, HERE ARE SOME GREAT, MAINSTREAM METRICS THAT I MEASURE AS A RULE OF THUMB:  1-5: DIGITAL MARKETING STAPLES       1. OVERALL TRAFFIC       2. CHANNEL-SPECIFIC TRAFFIC       3. CONVERSIONS       4. BOUNCE RATE       5. SEARCH TRENDS  6-10: ADDITIONAL PROVEN METRICS       6. NEW VS. RETURNING VISITORS       7. QUERIES       8. TOP 10 ORGANIC LANDING PAGES       9. USER DEMOGRAPHICS      10. BRAND SENTIMENT

  14. contact us FOLLOWUS - NUMBER 1. www.facebook.com/imschoolindi a/ Kolkata : +91 97485 20007 Delhi : +91 97737 13006 Bengaluru: +91 90360 44571 2.www.instagram.com/imsinterne tmarketingschool/ EMAIL edu@internetmarketingschool.co.in 3.www.linkedin.com/company/13 203055/ WEBSITE www.internetmarketingschool.co.in 4. twitter.com/imschoolindia

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