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World Origins Tasting Tour Sri Lanka

World Origins Tasting Tour Sri Lanka. Video. Table of Contents. Where is Sri Lanka? Tea Tasting History & Industry Background Regional characteristics Questions & Answers Emerging trends and challenges Sri Lankan tea in North America Questions & Answers. Where is Sri Lanka? .

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World Origins Tasting Tour Sri Lanka

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  1. World Origins Tasting Tour Sri Lanka

  2. Video

  3. Table of Contents • Where is Sri Lanka? • Tea Tasting • History & Industry Background • Regional characteristics • Questions & Answers • Emerging trends and challenges • Sri Lankan tea in North America • Questions & Answers

  4. Where is Sri Lanka?

  5. Table of Contents • Where is Sri Lanka? • Tea Tasting • History & Industry Background • Regional characteristics • Questions & Answers • Emerging trends and challenges • Sri Lankan tea in North America • Questions & Answers

  6. 1stTasting Dimbulla Seasonal Supreme Pekoe • Organic, Fair Trade, Biodynamic • Western Slopes • Dry Season: January – April • Shotty Appearance • Seasonal Character in Liquor • Classic Sri Lankan Specialty Tea

  7. 2nd Tasting Idulgashina Green OP 1 • From the 1storganic tea estate • Fair Trade, Biodynamic • Green, breaks the stereotype of Ceylon teas • Light, Brisk • Similar to a sweet Sencha or Mao Fang

  8. 3rd Tasting Silver Needle Kirkoswald • 1st Place Award-Winner • Delicate White Tea • High-end Specialty Tea

  9. 4thTasting Low – Country Award-winning Tea • Low-Grown, 1st Place Tea • Lots of Tips • Malty, well-made

  10. Table of Contents • Where is Sri Lanka • Tea Tasting • History & Industry Background • Regional characteristics • Questions & Answers • Emerging trends and challenges • Sri Lankan tea in North America • Questions & Answers

  11. Serendipitous Beginnings • “Ceylon” tea • Coffee blight • Tea was the dominant industry in Sri Lanka during the 20th century • Nationalization to privatization

  12. Current Production • Leading exporter to global market • Principal exporter of orthodox and value added teas • Auction system • Billion dollar industry since 2007 • New logo and initiatives

  13. Tea Industry Overview • Production: Approximately 320 million kilograms per year • Annual Revenue 2010: US $1.2 billion

  14. Tea Industry Overview Sri Lanka Tea Exports 2010 (Top 10 Countries) 52% of all exports to the Middle East and North Africa

  15. Tea Industry Overview World Auction Averages – 2010 (in US$) 95% of Sri Lankan Tea is sold through auctions

  16. What’s Unique About Sri Lankan Tea? • Distinct micro-climates • Quality seasons • Tea Research Institute • “Cleanest” teas

  17. Table of Contents • Where is Sri Lanka? • Tea Tasting • History & Industry Background • Regional characteristics • Questions & Answers • Emerging trends and challenges • Sri Lankan tea in North America • Questions & Answers

  18. NuwaraEliya – Delicately Fragrant • High elevation (5000-7000 ft) • Champagne teas • Light & fragrant with distinct flavor Lover’s Leap OP

  19. Dimbulla – Refreshingly Mellow • Western high-grown origin • Shaped by the monsoon • Distinct quality season Venture OP (Organic & Fair Trade)

  20. Uva – Exotically Aromatic • Originating in Eastern mountains • Distinct quality season • Prevalent tea in blends Uva Highlands Pekoe

  21. UdaPussellawa – Exquisitely Tangy • Two quality seasons • Medium body • Suitable for iced teas High Forest FBOP

  22. Kandy – Intensely Full-bodied • Loohcandura: First tea plantation • Mid-elevation teas • Thick & strong teas Kenilworth OP

  23. Ruhuna – Distinctively Unique • Low elevation • Strong & deep colored teas • Stylish tippy teas FBOPF Ex Spl

  24. Table of Contents • Where is Sri Lanka? • Tea Tasting • History & Industry Background • Regional Characteristics • Questions & Answers • Emerging trends and challenges • Sri Lankan tea in North America • Questions & Answers

  25. Table of Contents • Where is Sri Lanka? • Tea Tasting • History & Industry Background • Regional Characteristics • Questions & Answers • Emerging trends & Challenges • Sri Lankan tea in North America • Questions & Answers

  26. Emerging Trends & Challenges • Increased demand for orthodox teas, sophisticated blends, and specialty teas • High cost of production • Shortages of labor • Production of safe teas • New initiatives for value addition

  27. Table of Contents • Where is Sri Lanka? • Tea Tasting • History & Industry Background • Regional Characteristics • Questions & Answers • Emerging trends & Challenges • Sri Lankan Tea in North America • Questions & Answers

  28. Sri Lankan Tea in the North America • The US is becoming a major importer of specialty teas • Sri Lankan teas entering packaged and gift segments • Organic teas • Iced teas

  29. Table of Contents • Where is Sri Lanka? • History & Industry Background • Regional Characteristics • Questions & Answers • Emerging trends and challenges • Sri Lankan tea in North America • Questions & Answers

  30. Come See Us at Booth #300! Booth 300 www.qtradeteas.com | (949) 766-0070 | info@qtradeteas.com

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