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The Brave New World of Retail:

The Brave New World of Retail:. The Brave New World of Retail. Wade Allen Vice President of Retail at Rockfish Interactive. Devora Rogers Director of Product, Retail IPG Media Lab and Shopper Sciences. Supplier power. Retailer power. Shopper power. Distribution. Negotiation. Information.

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The Brave New World of Retail:

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  1. The Brave New World of Retail:

  2. The Brave New World of Retail Wade Allen Vice President of Retail at Rockfish Interactive Devora Rogers Director of Product, Retail IPG Media Lab and Shopper Sciences

  3. Supplier power Retailer power Shopper power Distribution Negotiation Information Retail 2.0 Retail 3.0 Retail 1.0 Shopping transformation Retail Evolution

  4. Are we giving shoppers what they want?

  5. Can Evolution of Retail Tech Ease Shopper Barriers? Across all categories, shoppers get stuck in the purchase process based on three ‘barrier nodes’ at or above SHS norms Number reporting the barriers

  6. Smart Phone Growth & Shopper Influence

  7. Changing the way we shop • Mobile barcode scanning TRIPLESon Black Friday • Paypal cites 310% increase in mobile shopping on Black Friday • 73% of mobile users prefer to use their smartphones for simple tasks rather than interact with an employee. Sources: MobileMarketer, Paypal, Accenture

  8. Retail 2020

  9. Augmenting Retail Reality

  10. Invisible Pop-Up Store Airwalk and GoldRun

  11. Creating Interactive Brick and Mortar

  12. Interactive Gestural Experiences

  13. Easing Apprehension

  14. Adding Transparency

  15. Virtual Sampling

  16. Simplifying Digital Couponing

  17. In-Hand Research and Purchase

  18. Check out Anywhere…with anything

  19. Centralized Customer Service4G Content Delivery

  20. Group Clout

  21. Social Persuasion

  22. Purchase Show and Tell

  23. Dynamic Audience Measurement In-store content management system that uses face recognition to capture audience information and dynamically serve demographically relevant messaging as traffic fluctuates during business hours. System also provides metrics.

  24. Powerless Printed Coil Technology The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it. -Mark Weiser, 1991 “The Computer for the 21st Century” Scientific American

  25. But technology isn’t enough.

  26. Virtual Tour of IPG Media Lab’s Retail Center

  27. APPENDIX

  28. Lack of confidence was the top factor inhibiting purchase Despite being highly confident before shopping, the sample reported the shopping experience was still significantly confidence-inhibiting

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