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When it comes to effective product design in marketing, there are two main considerations - design and development - often offered as a package. For those familiar with the marketing process, you may already have burned your hands getting designers to understand your brand message only to turn around and have to find a third party developer that you then have to on-board with your idea all over again. Instead of wasting time bringing professionals up to par with your vision, there is a simpler way to accomplish your digital outreach goals - work with a multidisciplinary agency.<br>
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Sustainable product design in a changing world
A human-centered approach to design goes deeper than buzz words like empathy marketing and personalized marketing - you need to dig deep to discover the core values of customer and what drives them. To quote Philip Kotler, “Human-centric marketing is defined by brands that approach engaging their current and prospective customers via advertising and marketing tactics as whole human beings with hearts, minds, and spirits.”
Relevance of human-centered products in 2021 Robust product design goes through a rigorous problem-solving process where the design team tests and retests how the product will be used to improve the end user’s quality of life, environment and satisfaction. Real human beings need creative solutions and the ability to pivot quickly in a world that is rapidly converting against consumerism. Despite and maybe even because of AI creep in our markets and material world, a human centered approach is becoming a novelty - and hence, a valuable commodity.
Looking beyond branding and influence Branding doesn’t end with designing of the name, website or logo of the company. No doubt, these things are major aspects of your marketing strategy but they may not even create an impact if your product doesn’t solve a real problem for your users. Good product design to effectively communicates with the consumer - and hopefully resonates with their aesthetic and moral value systems. Today more than ever, social sentiment based on economical, ecological and technological preferences is constantly altering how people feel about products.
Application of human-centered design for effective branding Human-centered design requires attention to several factors including, but not limited to, environmental, social and economical factors of the consumers. It also includes looking closer into what motivates consumers and how to influence them to make the choices you need them to make.
Four drivers for human-centric designs 1. Bridging Gaps 2. Prioritizing expertise The world has become more complex & there is a growing need to create forces of experts to deal with issues. Businesses need to develop a team who can explore the entire customer journey of the business. Often, the trip is broken down into bite-sized particles, which make the customer experience inconsistent as it is not seamlessly attached. There have literally been 100s internet of things applications mushrooming all over the world over the past decade. However, there is still a gap in usability, delivery & aesthetics when it comes to most product platforms. As marketers & designers, we need to constantly look for ways to improve the ease of use while shortening the delivery process on both ends.
Four drivers for human-centric designs 3. Super Customer 4. Deep Technology 2021 is the year we can say that we are not clear about how technology will affect people tomorrow. Thinking about the long-term changes in technology and the human impact allows us to structure and plan more meaningfully. We know we will not always get it right, but it is better to plan than to constantly apologize. We can all find what we need in 3 seconds on one mobile and reach out to those who want to get suggestions or guidance. Customers have found their voice and will speak up if they find flaws or ways to improve your products. If the business uses technology and work in silos, it gets tricky, as customers may know more than those in the business.
Design applications for designing agencies The design process is divided into many different phases, which include various forms of sketching and prototyping. However, sometimes the idea starts from a problem people may experience and design a solution to solve it. It is about establishing a link between the user and the environment, using an object to address a need.
Applying human-centered design across industries Product design is a major crowd pull especially in technology markets like laptops or smartphones. Even in heavy machinery or services, design plays a major role because it can be the difference between efficiency and chaos. Design can be in various forms and better the acceptability of the product design over time, the better the brand built for the organization. Nokia was a brand built solely on the feedback of “user friendly phones”. This was nothing but a product design manoeuvre.
Packaging plays a major role in product design as it is the last point of influence and hence the last sales point for the company. Good packaging incorporated in product design can make a huge difference. Designing products with a human-centered approach is important. The process of designing and picking the packaging must be strategic keeping in mind its usability, utility, ergonomic features, colour scheme and so on.
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