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The New News Cycle and the Audience

The New News Cycle and the Audience. Rachel Nixon, Global News Director, NowPublic nowpublic.com/rachel-nixon rnixon@nowpublic.com. The New News Cycle and the Audience. What is NowPublic? The supply chain of news The myths and reality of citizen journalism

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The New News Cycle and the Audience

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  1. The New News Cycle and the Audience Rachel Nixon, Global News Director, NowPublic nowpublic.com/rachel-nixon rnixon@nowpublic.com

  2. The New News Cycle and the Audience • What is NowPublic? • The supply chain of news • The myths and reality of citizen journalism • How news organizations can make sense of it

  3. Build the World’s Largest News Network Using a Crowd-Source Model Assuming That When News Happens Someone is There to Record It

  4. The New News Cycle

  5. The New News Cycle

  6. 1970(circa)

  7. The Old Supply Chain !

  8. The Old Supply Chain

  9. The Old Supply Chain

  10. The Old Supply Chain ! ! !

  11. 2010(circa)

  12. The New Supply Chain !

  13. The New Supply Chain

  14. 90%of the time these people are not journalists.

  15. The Evolution of the News Conversation

  16. Citizen Journalism THE MYTH PACKAGED RAW What does NowPublic want me to do today?

  17. THE REALITY Citizen Journalism PACKAGED RAW

  18. Citizen Journalism Citizen Journalism THE REALITY

  19. Citizen Journalism THE REALITY PACKAGED RAW Live Video

  20. Citizen Journalism THE REALITY PACKAGED RAW NowPublic Library

  21. Citizen Journalism THE REALITY PACKAGED RAW NowPublic Network Editors Witnesses Tech Site Tools Listening engine Staff Editors Story on NP Enterprise Solution Story on Partner 1 Story on Partner 1 Story on Partner 1 NP Library

  22. Day of Sadness Depleted Stocks Gates on stage His Holiness Remarkable! Hilton on Fire! The Deputy is now walking out of the meeting Seas are calm now but there is great unease. The violence against foreigners is getting out of hand. Oil is at $127. Will keep an eye on it… Global News Intelligence Network The Capitol is being evacuated as we speak. People in this area don’t feel the same way as they do in DC. When Obama walked onto the stage you could feel the …

  23. What Have We Learned? The narrative structure has changed Relationship with audience is different Citizen Journalists are just citizens Content is already out there

  24. The Problem • Cost of spot news coverage is out of reach for most organizations • Less reader engagement on news properties • Reliance on generic wire content • The “live” web is very complicated to navigate and utilize

  25. Scan

  26. Scan

  27. THANK YOUnowpublic.com/rachel-nixontwitter.com/rachelnixon

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