Tipp24 SE Smart Tech 2012

1. Tipp24 SESmart Tech 2012 • New York, March 2012

2. Tipp24’s business model • What we do NOT do: • We do not have a portfolio of hundreds of minigames • We are not an online scratch cards provider • We do not offer casino games or Bingo • We do not offer services offline lotto retailer • We do not have poker and we do not have a sports book strictly confidential

3. Tipp24’s business model • We only and exclusively do one single thing: • all our resources are focused exclusively on interactive lotteries and all our expertise is 100% dedicated to the success of National Lotteries and funding good causes strictly confidential

4. Tipp24 is active in the interactive lottery market for more than a decade • Credentials Since its foundation Tipp24 has collected lottery tickets worth over $2 billion contributing more than $750 million for good causes and taxes. strictly confidential

5. Yesterdays discussion points “Internet represents a disruptive technology for retail and interactive lotteries will cannibalize retail business” strictly confidential

6. False myth: “Online Lotteries will cannibalize retail business” Limited cannibalization • Effects of taking lotteries online: • Limited transfer from offline to online • Online advertisement has positive effect on offline business • The overall market increases • People play more, both online and offline • Additional players are attracted • Taking lotteries online helps to compete against other gambling products Retail business Additionalretail revenues Interactive business

7. False myth: “internet represents a disruptive technology for retail business“ The Situation in gambling before 1990 was quite simple: The first time when people came into contact with gambling is in the offline world when they play the lottery. Age

8. False myth: “internet represents a disruptive technology for retail business“ The situation after 1990 is more complex: Within the interactive world people learn very early how to gamble, and it’s not about lotteries… Age

9. Yesterdays discussion points • Conclusion: • Interactive will not cannibalize retail business • Internet is not a disruptive technology for retail business • The real threat is the disruptive social behavior and therefore lotteries need to go online as soon as possible strictly confidential

10. Yesterdays discussion points “National Lotteries have to make profits from the interactive business the first day” strictly confidential

11. Tipp24 is recognized as very relevant and reliable partner in the lottery market Long online advertising experience Extensive CRM knowledge Leading know how in predictive analytics Highly sophisticated analytical and controlling tools and methodology • Key Competitive Advantages Tipp24 • General • Technology • Marketing • Very reliable, long-term oriented business partner • Focus on "green"* players and regulated markets • Strong financial position • A 100% dedication and focus on lotteries online • In-house technology • Lottery focused IT platform • Focus on customer intelligence • Particular experience with peak loads in mass transaction business • High degree of redundancy / backup • Recent invest of 23 M€! • 12 years experience! • * Non-addictive games strictly confidential

12. Lotto Rhineland – Palatinate initiated a very successful ASP cooperationwith Tipp24 in 2005 • Case Study I – Lotto RLP Tipp24 runs Lotto RLP website in full ASP model • Management of website • CRM (incl. call center) • Payment processing Full variable commercial deal (% of billings) • Situation • Solution • Cost of online operations high • Revenue per customer onlinerather poor • Tipp24 already very reliable brokerage partner • + 40% in billings in 15 days strictly confidential

13. Web.de asked Tipp24 to replace existing lottery ASP in 2006 • Case Study II – Web.de Tipp24 creates alternative full-ASP offer in few weeks Demanding migration from competitor database is smoothly performed Full product range available Commercial terms are fully variable, unlike before • Situation • Solution • Web.de runs Lotto-ASP offer with competitor of Tipp24 • Web.de is dissatisfied with service (reliability, pace / cost of innovation) • Time scale for possible switch is very short (< 8 weeks) • + > 20% in billings in 3 weeks strictly confidential

14. In Italy all KPIs crashed after new law stopped Tipp24's platform • Case Study III – SuperEnalotto Since October 2009 Tipp24 is forced by law to use Sisal’s lottery applet Sisal's applet offers no services, no usability, no stickiness Customer acquisition cost exploded Customer satisfaction and loyalty close to zero • Situation • Problem • Since 2004 Tipp24 run a proprietary and very successful lottery (SuperEnalotto) application in Italy • Full rage of Tipp24 services available for Italian customers • Very appealing applet with excellent usability • Very low customer acquisition costs • Very high customer satisfaction and loyalty • Very profitable business model • CPL almost doubled • Activity rate crashed • Revues per customer downby almost 90% strictly confidential

15. Lottery platforms have to serve different requirements thanGambling platforms • GAMBLING LOTTERIES • Dreams (Change your life) D I F F E R E N C E • Subscription • Mass market • Specialized market • Entertainment • Email serves to sell • Single purchases • Predictable traffic • Pre-payment • Relatively low prize pay outs • Fun • Trust (comparable to a bank) • Pay outs up to € 180 m • Shopping basket • Extreme high jackpot peaks • Emails are essential forcustomers strictly confidential

16. Strong increase in registrations, stable active customer ratio and high level of billings per active customer lead to a stable and growing floor of billings BEFORE 2009 • Cumulative Billing Contribution of Customer Generations per Quarter* • € millions Large Jackpots • * Actual billings generated from 2000 onwards • Source: Company information strictly confidential

17. Yesterdays discussion points “Draw based games and Jackpots are the killer app” strictly confidential

18. Tipp24’s technology has proven to be best in class • In 2007 we had to face a very critical situation because of the highest jackpot ever (43m Euro) in Germany: Offline lotto shops run out of lottery tickets All online shops were downbecause of the extremely high traffic Offline and online clients came to the last shop available: tipp24.de Tipp24 was able to serve all its partners Tipp24 handled over 6.000 transactionper Minute Tipp24 acquired more than 55.000 new customers in just one day. strictly confidential

19. Tipp24‘s key competitive advantages in a nutshell • ++ 100% dedicated and exclusively focused on online lotteries • ++ 12 years experience in serving business partners and end consumers of interactive lotteries • ++ Proven ability to deliver highest customer loyalty and value • ++ Best in class technology and marketing excellence for interactive lotteries • ++ Very reliable and long-term oriented business partner strictly confidential

20. Thanks for your attention! Please contact: Marcus Geiss Tipp24 SE Executive Board Director +49 40 325533-0 marcus.geiss@tipp24.de www.tipp24-se.de Whoever believes that the digital world is only a second priority might run into some real world problems... New York Times, January 18, 2012 Kodak, the 131-year-old film pioneer that has been struggling for years to adapt to an increasingly digital world, filed for bankruptcy protection today. strictly confidential