1 / 26

What Is the Elimination of Barriers Initiative (EBI)?

What Is the Elimination of Barriers Initiative (EBI)?. A SAMHSA initiative to reduce stigma and discrimination associated with mental illnesses using tools such as public education and contact Goal : Achieve a society that promotes acceptance of all persons with mental illnesses.

Download Presentation

What Is the Elimination of Barriers Initiative (EBI)?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. What Is the Elimination of Barriers Initiative (EBI)? • A SAMHSA initiative to reduce stigma and discrimination associated with mental illnesses using tools such as public education and contact • Goal: Achieve a society that promotes acceptance of all persons with mental illnesses

  2. Objectives of the EBI • Counter stigma and discrimination • Reduce barriers to treatment • Build public support for recovery • Build public support for an array of accessible, quality community-based services

  3. California Florida Massachusetts North Carolina Ohio Pennsylvania Texas Wisconsin Pilot EBI States

  4. Initiative Design—Strategy and Timeline • Multiple strategies: education, contact, and reward approaches • Coordinated by Departments of Mental Health • 3 campaigns: • General public (all 8 States) • Business community (CA, FL, PA, TX, WI) • Schools (MA, NC, OH, WI) • Pilot implementation period: May 2004–July 2005 • Awards program: July 2005 • Process evaluation: Fall 2005

  5. Initiative Design—Partnerships • National-State Partnership Committee • Diverse group of participants • Representatives from Federal government, State mental health departments, non-profits/advocacy groups, academia, and foundations • Attended kick-off meeting (January 2003); ongoing communication via LISTSERV • 3 subcommittees: Communications, Partnership, Evaluation • Key Partners • Also worked closely with key partner organizations in Washington, DC

  6. Technical Assistance • Each State assigned a Technical Assistance liaison as primary point of contact • Regular conference calls • Training and technical assistance relating to implementing the EBI • Topics included: online marketing; May Is Mental Health Month; multicultural outreach • State and Initiative updates • LISTSERV for information updates, group discussion • Mini-grants to help States create additional opportunities for contact strategies, additional outreach to diverse audiences

  7. EBI General PublicCreative Approach • Feedback solicited from many sources • States and their consumer/partner networks • Key partners and subcommittees • Focus group testing (concept and rough cut) • SAMHSA Office of Communications • Recommendations/Results • Strength-based approach • Focus on recovery • Language choice is important

  8. EBI General Public Portfolio • Public Service Announcements • Actors, voiceover talent, photography subjects are consumers • Drop-in articles • Feature consumer stories of recovery in each State • Bilingual brochure • State-specific bookmarks • Web Site • In English and Spanish

  9. EBI Call to Action • Directs people to a bilingual toll-free number answered by SAMHSA’s National Mental Health Information Center and offering: • Bilingual brochure containing general information about mental health • Service referrals • Also directs to Web sites • www.allmentalhealth.samhsa.gov • www.nuestrasaludmental.samhsa.gov

  10. TV PSAs

  11. Radio PSAs

  12. Print PSAs

  13. Web Sites www.allmentalhealth.samhsa.gov www.nuestrasaludmental.samhsa.gov

  14. PSA Placement Results—TV • Commitments for over 8,700 placements reaching 177 million viewers as of June 15, 2005 • English broadcast: 4,013 placements on 64 stations reaching 145.4 million viewers • Spanish broadcast: 605 placements on 31 stations reaching 28.9 million viewers • Cable: 4,096 pledged placements on 33 systems reaching 3.2 million viewers • 2,752 reported broadcast placements and 69.4 million total impressions as of May 15, 2005 • 60% of broadcasts aired 5 a.m.–10 p.m.

  15. PSA Placement Results—Radio • Commitments for over 22,131 placements on 228 stations reaching 57.7 million listeners through June 15, 2005 • 20,437 English placements on 207 stations reaching 53 million listeners • 1,694 Spanish placements on 21 stations reaching 4.7 million listeners

  16. PSA Placement Results—Print • Commitments for over 162 placements in 48 publications reaching 4,533,400 readers through June 15, 2005 • 125 English placements in 31 newspapers reaching 687,200 readers • 22 Spanish placements in 11 newspapers reaching 189,700 readers • 15 English placements in 6 magazines reaching 3,656,500 readers

  17. Equivalent AdvertisingValue $2.6 Million

  18. State Activities—General Public Campaign • Trained to follow up with PSA directors to encourage placement, link to Web site, distribute brochures, etc. • Some used their consumer networks and partners to do so; some did so themselves or via a contractor • States held launch events between May and October 2004 • States were responsible for distributing drop-in articles • With the assistance of mini-grants, States developed or enhanced existing speakers bureau activities to promote EBI messages

  19. EBI Schools Portfolio • Training curriculum for teacher audience • Administrators’ guide • Poster • Print PSAs • Drop-in articles

  20. State Activities – EBI Schools Portfolio • Massachusetts: • Presented effort at MA Secondary Schools Administrators Association Conference in ’03 and ‘04 • Trained 4 pilot schools using module-based curriculum • North Carolina • Developed RFP process to identify 10 diverse pilot schools • Engaged Department of Public Instruction in the program • EBI is “mandated” by the State

  21. EBI Business Portfolio • Resource for HR managers • PowerPoint training for managers • Top executives’ booklet • Poster • Print PSAs • Drop-in articles

  22. State Activities – EBI Business Portfolio • Wisconsin: • Materials presented at Wisconsin Employer Symposium in November 2004, featuring model businesses and speech by Houston Texans (NFL) VP • Team-based collaborative implementation, including cross-agency partnerships (Disability Navigators) • California • Used funding from other sources to print additional copies of resource • Enlisted consumer networks and speakers to promote materials in the State

  23. The Voice Awards • Recognize and honor efforts by States, advocates, and entertainment writers and producers in reducing stigma • Over 50 productions (TV, film, and radio) nominated by outside parties; 10 winners • Awards also to consumers, States • Awards to be presented at gala ceremony in Los Angeles • Use reward method to counter stigma; also creates forum for interaction and cooperation between Hollywood and mental health community

  24. Evaluation • Process and case study evaluation to study Reach, Awareness, and Utilization of EBI • Evaluation results will be used to guide refinement of EBI products and strategies for final toolkit • Toolkit will be distributed as part of SAMHSA’s National Anti-Stigma Campaign (NASC) in 2006

  25. Questions or Comments? Paolo del VecchioAssociate Director for Consumer Affairs, CMHS Project Officer240–276–1946paolo.delvecchio@samhsa.hhs.gov Deanna Troust Vanguard Communications202–331–4323dtroust@vancomm.com

More Related