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Motivating User Participation

Loren Terveen CS 5115, Fall 2010 October 27. Motivating User Participation. HALL OF FAME/SHAME. Rimpi Gupta Swathi Selvavinayakam. IPOD SHUFFLE 3G – Hall of Shame. IPOD SHUFFLE 3G– Hall of Shame. Affordance : Music Player or just a pen drive?

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Motivating User Participation

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  1. Loren Terveen CS 5115, Fall 2010 October 27 Motivating User Participation

  2. HALL OF FAME/SHAME Rimpi Gupta SwathiSelvavinayakam

  3. IPOD SHUFFLE 3G – Hall of Shame

  4. IPOD SHUFFLE 3G– Hall of Shame • Affordance: Music Player or just a pen drive? • Visibility: No buttons for Next/Prev/Pause songs. • Gulf of execution:Wide- Instruction Manual essential. • Gulf of Evaluation:Wide- No display no feedback. • More actions than controls: • Same jack for battery/Earphones. • Same button for play/next/prev /song details/change playlist. • Constraints:Easy to err: • 2 clicks next song/ 3 clicks prev song. • Press and hold for song name/ Press till beep to change playlist .

  5. IPOD NANO 1G - Better • Visibility & Affordance: better with Next/Prev/Pause buttons • Feedback: Display screen… though small sized. • Gulf of Execution and Evaluation: Narrow. • Knowledge in the head: Click wheel becoming common: • Phones: Feather touch • Digital cameras • Needs a IPOD Nano case.

  6. IPOD TOUCH 4G – Hall of Fame

  7. IPOD TOUCH 4G – Hall of Fame • Center stage: Big and simple Interface • Visibility: All tasks are easily viewable. • Feedback: Huge clear display for immediate feedback. • Explorable: good visibility and feedback. • Gulf of Execution and Evaluation: Narrow. • More on Demand: Hides extra tasks- shuffle/order

  8. Thank You!

  9. The Problem of Motivating User Participation

  10. One perspective – the problem of collective action

  11. The Collective Effort Model

  12. The Collective Effort Model(Karau & Williams 1993) Individualperformance Individualoutcomes Individualvalue of outcomes Individualmotivation Individualeffort + Contributionto group performance Individual valueof group outcomes Groupperformance Groupoutcomes

  13. Using the CEM Individualperformance Individualoutcomes Individualvalue of outcomes Problem:motivate studentsto workon group projects Individualmotivation Individualeffort + Contributionto group performance Individual valueof group outcomes People who think they matter work harder Groupperformance Groupoutcomes

  14. Using the CEM Individualperformance Individualoutcomes Individualvalue of outcomes Problem:motivate studentsto workon group projects Individualmotivation Individualeffort + Contributionto group performance Individual valueof group outcomes Compose groups of people with unique skills Groupperformance Groupoutcomes

  15. Using the CEM People who earn wanted rewards work harder Individualperformance Individualoutcomes Individualvalue of outcomes Problem:motivate studentsto workon group projects Individualmotivation Individualeffort + Contributionto group performance Individual valueof group outcomes Compose groups of people with unique skills Groupperformance Groupoutcomes

  16. Using the CEM Give part of the grade on an individual basis Individualperformance Individualoutcomes Individualvalue of outcomes Problem:motivate studentsto workon group projects Individualmotivation Individualeffort + Contributionto group performance Individual valueof group outcomes Compose groups of people with unique skills Groupperformance Groupoutcomes

  17. The Collective Effort Model • Make people believe their individual effort is important to the group’s performance • Make people believe that their contributions will be noticed (and evaluated) • Make people like the group (and/or individuals in it) more • ….

  18. Other techniques / theories • Goal-setting theory • Set specific, challenging goals • Social Comparisons • People don’t like to be worse than average • Make it fun • http://www.gwap.com/gwap/

  19. Social Influence / Compliance • Reciprocity • Commitment / Consistency • Social Proof • Liking • Authority • Scarcity

  20. http://money.usnews.com/money/blogs/alpha-consumer/2010/10/14/when-do-charity-mailings-go-to-farhttp://money.usnews.com/money/blogs/alpha-consumer/2010/10/14/when-do-charity-mailings-go-to-far

  21. http://www.ksl.com/?nid=148&sid=12954356http://www.nytimes.com/2005/11/28/business/28cheer.htmlhttp://www.ksl.com/?nid=148&sid=12954356http://www.nytimes.com/2005/11/28/business/28cheer.html

  22. Bank Examiner Scheme

  23. Is this user-centered design?

  24. Exercise • Consider specific techniques you could use to motivate users to participate in your system • What behaviors do you want users to perform? • What types of techniques are likely to work for your user group(s)?

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