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Breda, city with character

Breda, city with character. Academy of Tourism. Bachelor programmes English taught programmes ITMC: International Tourism Management & Consultancy ITTI: International Tourism & Travel Industry Dutch taught programmes Tourism Management FBTR Function Oriented Programmes Master programmes:

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Breda, city with character

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  1. Breda, city with character

  2. Academy of Tourism Bachelor programmes • English taught programmes • ITMC: International Tourism Management & Consultancy • ITTI: International Tourism & Travel Industry • Dutch taught programmes • Tourism Management • FBTR Function Oriented Programmes Master programmes: • Tourism Destination Management • European Tourism Management • Imagineering

  3. ITMCInternational Tourism Management & Consultancy www.nhtv.nl and www.itmc.nl WTO TedQual certification

  4. Destinations: all over the world Tourism Developments Management Marketing Changing Perspectives INTERNATIONAL setting English International Classroom Students & Staff Destinations Placements ITMC

  5. INTERNATIONAL TOURIST ARRIVALS

  6. EMERGING DESTINATIONS • GROWTH? HOW TO DEAL WITH THAT? • ‘OLD’ PRODUCTS IN ‘OLD’ DESTINATIONS • NEW PRODUCTS IN OLD DESTINATIONS • NEW PRODUCTS IN NEW DESTINATIONS • GROWTH: A LARGE SCALE CHALLENGE! • LARGE SCALE – SMALL SCALE • CONCENTRATED OR DISPERSED • SUSTAINABLE

  7. ITMC Curriculum • 3 basic conceptual lines • International marketing • Planning and development • Cross cultural dimensions

  8. Structure • First year: propaedeutic: general introduction • Second year: explore and analyze • tourism development • destinations • Third year: synthesize and apply • business planning • placement • Fourth year: plan and advise • specialisation • thesis

  9. Semester 1: tourism and development Courses: • Tourism planning and Development • The Market Perspective • Tourism Impact Studies • Understanding the consumer • Research • Commercial Skills • Languages

  10. Semester 2: destinations Courses: • Cross Cultural Studies • Analysing Tourism Markets • Tourism Supply • Management Accounting • Field research project & destination analysis

  11. Semester 3: business planning Courses: • Feasibility Study • Financial Accounting • Project Development • Marketing Management Game • Management • Argumentative communication • Languages

  12. Semester 4: placement Examples of placement organizations: • Marketing and consultancy firms • Tourism developers • Hotel industry Examples of placements assignments: • Backpacker tourism in Queensland Australia • Community based tourism in Namibia • WWF Sicily: research effects of tourism on giant sea turtles in Lampedusa

  13. PLACEMENTS

  14. Semester 5: specialisation • International tourism projects Options (examples): • International Marketing • Marketing Communications • Integrated Heritage Management • Sustainable Tourism • Cross Cultural Research • International Tourism Project

  15. Semester 6: thesis Examples: • Impacts of terrorist attacks on Balinese community • Rural tourism development in Patagonia • Sustainable tourism development for Niger • Possibilities of celebrity endorsement in tourism marketing communications • The off-season potential for Bodrum Turkey

  16. After graduation In the first years after graduation: • 50% in tourism and/or international jobs • 25% follow up studies • 25% other kind of jobs Working as: • Researcher and consultant • Marketer • Planner and developer

  17. Some examples of careers • Consultant tourism development Namibia / Uganda • Manager / owner incoming t.o. in Lima, Peru • International tourism consultant, Gouda • Director weekly tourism guide Leningrad • Consultant sustainable golf links, Nepal • Officer European Parliament Brussels • Director of sales and marketing Creta travel bureau

  18. NHTV International partners network

  19. International Consultancy Projects2005 - 2007 Sustainable Tourism Capacity Building Programme, Suriname International Business School, Botevgrad, Bulagaria Professional Education & Training for Tourism & Hospitality industry in Slovenia (MATRA) Ecoturismo como Herremienta de Conservaion del Medio Ambiente, Peru A strategic approach to tourism, Turkey Training in Tourism Development For local government staff, Tanzania transnational mobility - the case of tourism vocational students study on obstacles - Pricewaterhouse CoopersSustainable Capacity Building for Innovative Learning methods, Mozambique

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