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PLEASE VIEW ONLY IN FULL SCREEN MODE AS HEAVILY ANIMATED. 2010-03-04, 2009. Stuart Campbell TIE CTO Stuart.Campbell@TIEGlobal.com. Context: PLEASE READ THIS FIRST IF YOU DO NOT KNOW THE CONTEXT OF PROJECTS….
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PLEASE VIEW ONLY IN FULL SCREEN MODE AS HEAVILY ANIMATED 2010-03-04, 2009 Stuart Campbell TIE CTO Stuart.Campbell@TIEGlobal.com
Context: PLEASE READ THIS FIRST IF YOU DO NOT KNOW THE CONTEXT OF PROJECTS…. The European Union Actively Sponsors Research to Increase European Competitiveness, Employment and Social cohesion. This funding is 32 Billion Euros over a 7 year period and includes large projects such as CERN (Large Hadron Collider) to Science and Industry project. The EU essentially pays for the majority of the research and organisations involved (Large Companies, SMEs, Users, Researchers, Universities) keep the results The EU through its ITEA2 program (www.itea2.org) have just launched a call for proposals (closes end March) The precise shape of any proposal is at the behest of those participating in the project but must fit into the scope of the call and be a consortium of organisations around Europe This PowerPoint is the vision of one project, SMASH. This project concept is lead by TIE (a Netherlands based SME involved in ‘Connecting Businesses’) The purpose of this PowerPoint is to present the project to parties to both visually describe it and to present to other who we believe could both add value and benefit from being part of this proposal and funded consortium Once a proposal is constructed, it is then neutrally evaluated with many other proposals and if retained will go into a ‘phase ii’ where the full project plan needs to be elaborated. The overall process takes around one year Whilst this document takes a rather user-friendly approach to explain the SMASH-IT story for a range of audiences, this project will indeed be very serious to service a serious need. The project will submit around a 5-10 Million Euros costs, of which around 50% is funded dependent on country location of company, and involve approximately 15 parties around Europe with already big names in the ICT and Research World Committed More information available on request of the process
ITEA2: See www.itea2.org) ITEA 2, the follow-up to the successful ITEA programme, is a strategic pan-European programme for advanced pre-competitive R&D in software for Software-intensive Systems and Services (SiS). Our ambition is to mobilise a total of 20,000 person-years over the full eight-year period of the programme, requiring a significant increase in investment . This ambition is based on experience in ITEA, the need to further close the gap in R&D investment (3% of GDP, Lisbon objective) and the ever growing importance of SiS. In the ITEA & ITEA 2 programme over 1000 partners from 27 countries work together on building crucial middleware and preparing standards for embedded and distributed software. Approximately one third of the partners are small companies, another third large companies and the final group are from research institutes and universities – Message for Project
ITEA2 / Call 5 SMASH Smart Mash-up
Nature of Project • Type ITEA2 • Budget: 5-10M€ Costs, 2.5-5M€ Funding • Timing Start mid-2011, 3 Year Duration
The Slogan “The no-mash-up mash-up project”
The bi-line: Which user has ever heard of, or wants to hear of SOA, Services, Repositories, Annotation and Context? “They have one aim – connecting what they see on the web without THEM having to connect together what they see on the web! Automatically. Without repositories, registries, service and process composition. It just does it”
Contents of slide set: The objectives The story Before SMASH After SMASH The message The science The impact The innovation The architecture The call coverage
SMASH Primary Objectives – Front End • Give users the (web) service frontend that they understand and are able to handle • Define multimodal methods to capture the user’s intention (e.g. drag and drop web sites, input text,…) • Determine user’s context, profile, and level of experience (e.g. integrate iTunes information) • Adapt the service frontend accordingly (e.g. show one integrated web site adapted to the device capabilities) • Provide a suitable means of interacting with the service; user feedback methods (e.g. web browser, mobile application, natural language, surface computing…)
SMASH Primary objectives – A Future Internet Platform • Enable a drag-and-drop like combination of services • Develop a meaningful and evolvable service description format that can be automatically combined when the services are combined (i.e. the service combination description can be automatically generated) • Define methods of interpreting the user’s intention in the right way (decide which services to merge and what data to combine – semantic interoperability) • Enable effect-driven service combination to consider long tail services (e.g. weather information can be provided by a variety of services)
SMASH Primary objectives – Exploiting Research • Re-use, cross-fertilize, integrate and extend existing research projects as well as add other technology: • STASIS: Enables semantic interoperability between business objects • SOA4All: Service Composition on the web • ezWeb: Service Front End • Others?
SMASH Possible objectives • Social communities could be also interesting here (i.e. integration of data stemming from social networks) • Furthermore, privacy is an aspect that should be considered when dealing with user's profile or context information
The Story Once upon a time….
The Scenario “Hey mum, how’s the booking going?”
The Story I - Before Smash • Case 1: Classic Scenario • Nadine is a busy lady. She works all day and dreams of travel all night. Even a weekend away is very special to her and her family but if she travels its got to be nice – sunny, warm and no rain. She’s English after all. But this weekend is a good one and she decided to make a last minute holiday booking. She doesn’t care where but it has to be a cheap price and she must have good weather! • That evening she goes to LastMinuteEasyRyan.com to explore those last minute deals. Theres several available but she needs to keep checking the CBB Weather site for the forecast on these place. Paris? – No rainy for next two weeks, Rome? – Possible but whats the weather on Sunday? She spends the time flipping between flight and weather sites trying to remember all the details and book that weekend away. Why is this so hard? Children can make joined-up writing…what about a joined-up web to make her life easy!
The Story II - Before Smash • Case 2: Current Research Scenario • “Hey mum” says her IT-aware son. “Why are you wasting your time doing all that flipping around? Havnt you heard there are some great technologies out there like the SOA4ALL project to make this easy for you. These sites are all about services and you just need to connect them together”. “Sounds good and simple – show me how” she says. “Yeh its easy, you just need to couple the context aware services, and you do this by opening the process editors to find the pre-requisite services from the distributed repository systems and its all based on SOA, aggregation ,federation, discovery and enabled all through a SaaS approach and you can even add new services by annotating them. “It’s great - NOT! Only for nerds and geeks”
“Uulp. Do I need to wear a hoodie as well? I think I need to take a break…somewhere hot and sunny and cheap. Help!!!” “Hey mum, how’s the booking going?”
“OK, Mum. What you need is SMASH”
The Story …Happily Ever After Note: This Story is an illustrative example only…the purpose will be to make this happen in a completely generic way and not specific to anyone set of websites
“Hold on, it’s now its asking me [something] I will select destination and it will remember this in my preferences”. Hello Nadine, are you looking for weather during your trip or just at the destination? Flight Destination OK Cancel
Prague “Hey this is great, it knows where I am and the sites are synchronised together as I enter information Manchester Prague Pragure
““Ah, I see lots of others have made similar connection before and it’s asking if I want to auto-integrated information if I need a cheap broadband connection in that country when im there Let’s accept that as well. Hey neat. It just drops it in Hello Nadine, lots of other people integrated hotels.com as well. Would you like to Yes No
“Hang on mum, what about the dog? You had best check Granny is at home that weekend to look after it – find and drag in her Outlook calendar as well. Oh great she is free”. Hello Nadine, lots of other people integrated hotels.com as well. Would you like to Yes No
Prague “Lets search. Right Prague and Barcelona seem to match the criteria. This is so easy when you just use a single interface to do everything. “ SEARCH
Prague “Hey, I remember you promised if we went that I won’t be bored and we could see a concert – let me access “DecentRockBandsOnTour.com” and drag that in – shame, no good bands on that week”.
Prague SMASH Band “Hold on, SMASH has detected my phone, good ideal let me drag in my music collection. Hey excellent, TheSMASHBand are playing that weekend in Barcelona – Phone detected…Would you like to see if any events match your Music Collection Yes No
Prague SMASH Band “Lets book the flights and tickets all in one go”. “OK, I will just drag in my internet banking portal and we will be done”. “
Just send all the info to my mobile when im done mum, im sure you will find a service on the SMASH network to do that. You know I live by that thing and also my social page to everyone know im going to that cool concert.”. Outputs E-LM-R Three Facebook Outlook Bank Phone
And your fridge as well I suppose?”. “No, that’s SMASH2 – the Future Internet has its limits and besides thats in the kitchen and I stay clear of there!”
“Hey mum, how’s the booking going?” SMASHing
The message: • SMASH makes a paradigm shift in service technology. From todays focus on technology, processes, technical gadgets and what technicians see as a technical future to the Future Internet where the individual is in control. No technology, no acronyms just intuition and intelligence. • A Future Internet of networked services composed together by real people without the need for composers and orchestrators but enabled by Service front end the truly empower the users. An internet composable by kids, mums and small business. An internet which integrates into your physical and software applications. But an internet which is realistic. SMASH is not intended to deliver academic bookshelves but to be real, inventive and look forward to 3-4 years time when this will happen and where it can be the exploitation basis for European Companies. • The classic and already innovated service technologies related to description, discovery, composition are of course behind the scenes and there are many of them, and many interesting results, to take advantage of but the innovation of SMASH brings the service world to the next level of technology-free, process free, infrastructure-free interoperable connectivity. • The Future Internet: Nadine is a busy lady, but no longer busy flipping web pages or learning how to mash up repository artefacts. She’s on the beach, her son is at the concert and they are both having a SMASHing time.
