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OMD UK’s View on consolidation of TV viewing - charts for discussion

OMD UK’s View on consolidation of TV viewing - charts for discussion. 20 September 2006. IPA. BSkyB. BARB. BBC. ITV C4 Five. All TV analysis uplift from consolidation. Source: BARB/DDS All Adults 16+. Programme genre analysis uplift from consolidation.

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OMD UK’s View on consolidation of TV viewing - charts for discussion

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  1. OMD UK’sView on consolidation of TV viewing- charts for discussion 20 September 2006

  2. IPA BSkyB BARB BBC ITV C4 Five

  3. All TV analysisuplift from consolidation Source: BARB/DDS All Adults 16+

  4. Programme genre analysisuplift from consolidation Source: BARB/DDS Apr-May ’06 All Adults 16+ TVR Base: 2.5+ * small sample

  5. Impact analysis uplift from consolidation Source: BARB/DDS Apr-May ’06 All Adults 16+

  6. Impact analysisuplift from consolidationby daypart Source: BARB/DDS Apr-May ’06 All Adults 16+

  7. UK PVR data • Sky is claiming 1.43m Sky+ homes (18% penetration) (forecasting 12m by end 2012) other sources suggest c. 2.8% of UK homes have a PVR • C. 14% of viewing in a Sky+ home is time shifted. Of this, 61% of commercials were fast forwarded (c. 8%) • Sky say a normal DTS home watches 2:15 (h:m) a day compared to a Sky+ home at 2:35 Source: SkyView/BARB

  8. Timeshift analysis2003 No. of days between recording & viewing Source: BARB/RSMB All individuals 4+ Mar & Apr

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