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Presented by

Presented by. Syed Afaq Ali Gohar Ghaffar Khan Imran Asghar. Jeff Jarvis. http://www.buzzmachine.com/ Associate professor and director of the interactive journalism program at the City University of New York’s new Graduate School of Journalism .

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  1. Presented by Syed Afaq Ali Gohar Ghaffar Khan Imran Asghar

  2. Jeff Jarvis • http://www.buzzmachine.com/ • Associate professor and director of the interactive journalism program at the City University of New York’s new Graduate School of Journalism. • Consulting editor and a partner at Daylife, a news startup.

  3. Abstract • Purpose of the text • Google rules • If Google ruled the Earth • Generation Google

  4. rules

  5. New relationship • Give the people control, we will use it • Dell hell • Your worst customer is your best friend • Engage angry customers to learn & improve • Your best customer is your partner • Use them as endorsement

  6. New architecture • Blogging – free speech • Do what you do best and link to the rest • Join a network • Be a platform • Think distributed - embedding

  7. New publicness • If you’re not searchable, you won’t be found - SEO • Googlejuice as compared to revenue, EBITDA, market share etc • Frenemy – the way to befriend and to exploit Google • Your customers are your ad agency • word of mouth

  8. New society • Elegant organization • Mark Zuckerberg – founder Facebook • Helped his class fellows to prepare for art exams by creating a website where students collaborated • As a result everyone got better grades

  9. New economy • Small is the new big • Businesses • Political/social movements • Get small; Think big • Manage abundance, not scarcity • Join the open-source, gift economy • The mass market is dead — long live the mass of niches

  10. New business reality • No inventory • Middlemen are doomed • Talk directly to customers and your suppliers • Free is a business model • Gather more traffic • New side-tracks for revenue – advertisements • Decide what business you’re in

  11. New attitude • There is an inverse relationship between control and trust —David Weinberger • Trust the people • Listen

  12. New ethic • Make mistakes well • Mistakes can be valuable; perfection is costly • Life is a beta • Continuous feedback and improvement • Be honest & transparent • Don’t be evil • Google revolution

  13. New speed • Answers are instantaneous • Fast is better than slow • Life is live • Mobs form in a flash

  14. New imperatives • Beware of the cash cow • Continuous change • It is better to seek forgiveness than permission • Simplify, Simplify • Get out of the way —Craig Newmark

  15. ruled the earth If

  16. Media • The Google Times— Distributed, collaborative, searchable • Googlewood— Small is the new big • GoogleCollins— Killing the book to save it

  17. Advertising • Eliminate advertising • Word of mouth • Advertising will stay • Reaching out to customers

  18. Retail • Google Eats • Data and openness • Google Shops • A company built on people • Help organize your customers

  19. Utilities • Google Power & Light • Google.org - RE<C (Renewable Energy is less than Coal) • Patented the idea of wave powered water cooled server farm • GT&T • Control in customers’ hands - imagine a cable company as a platform for what we want to do.

  20. Manufacturing • The Googlemobile • Open source cars • From secrecy to sharing • Get rid of the dealer • Google Cola

  21. Service • Google Air— A social marketplace of customers: Can an airline become a publisher for its wise crowd? • Google Real Estate— Information is power Eliminating the middlemen—or making them add real value

  22. Money • Google Capital • Venture capital • The First Bank of Google • No middlemen • New online currency - Googlebucks

  23. Public welfare • St. Google’s Hospital • The benefits of publicness • Patient’s community • Google Mutual Insurance • The business of cooperation

  24. Public institutions • Google U • Opening education • Teaching, testing, research and socializing • Separate youth from learning • The United States of Google • Geeks rule – solution oriented • Facebook was used against FARC in Columbia and for Obama’s presidential campaign

  25. Exceptions • PR and lawyers— Hopeless • God and Apple— Beyond Google? Is Apple the great exception or is it Googley?

  26. Generation

  27. Friendship— We stay linked forever • Publicness— Is privacy over? • Thought— Does the internet make us smarter? • Politics and government— Is this the transparent administration? • Talent— This is the creation generation

  28. Thank you

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