Developing methods for evidencing social enterprise as a public health intervention

1. Developing methods for evidencing social enterprise as a public health intervention Project 2: A contemporary analysis of social enterprise as a public health intervention Bobby Macaulay Yunus Centre of Social Business and Health

2. Background and Experience • Academic • MA Politics • Dissertation: “Can social business achieve the goals of Marxism in the modern capitalist economy?” • MSc Sustainable Rural Development • Experience • Community based research and development • Shetland, Mozambique and Swaziland • Yunus Centre Intern • Contributed to ongoing research projects

3. Project Background • Original Structure • Systematic Review • Interviews with Social Enterprise leaders • Asset-Based Approach

4. Conceptual Framework (Mk 1)

5. A contemporary analysis of social enterprise… • Internal Factors • External Factors • Type of intervention

6. …as a public health intervention • Assets • Individual • Community • Frameworks • Long term outcomes

7. Project Aims and Project Team • Project Aims • Refine evidence base • Identify shared elements of SE and upstream health impacts • Expand evidence base • Different voices • Scotland-wide • Project Team • Prof Cam Donaldson • Dr Simon Teasdale • Michael Roy

8. Structure and Elements • Stage 1: Scoping Review • Social value created by social enterprise • Analyse ‘upstream’ approaches to community-based health interventions • Stage 2: Qualitative Study • Identify social enterprises in Scotland for use as case studies • Interviews with leaders, recipients and community stakeholders on impact of SE • Stage 3: Synthesis and Refinement of Conceptual Model • Analyse findings through lens of appropriate theoretical framework • Refine conceptual model, including measures of potential health impacts

9. Stage 1: Scoping Review Synthesise existing conceptions of ‘social value’ delivered by social enterprises Analyse ‘upstream’ approaches to community-based health interventions Find common theoretical bases to contribute to interview structure and conceptual model

11. Stage 2: Qualitative Study Identify social enterprises in Scotland for use as case studies Design and conduct interviews with social enterprise leaders, participants and other local stakeholders

12. Identify social enterprises as case studies • Variations Reflected in: • Geographic Location • Urban Vs. Rural • Social return through business activity Vs. social return through investment • Ownership structure • Type of participant • More Vs. less affluent area • Time in existence

13. Design and Conduct Interviews • Semi-structured interviews • Based on theoretical common ground

14. Stage 3: Synthesis and Conceptual Model Development • Analyse findings through lens of theoretical framework • Investigate underpinnings behind responses • Refine conceptual model reflecting • Intermediate effects • Frameworks

15. Feedback and Discussion bobby.macaulay@gcu.ac.uk Thoughts on the conceptual framework Experience of theoretical or practical use of assets-based and other upstream approaches in public health research Suggestions for appropriate case studies