Earn a pay check every two weeks Car Salesmen sell 10 cars and gets a $1000 bonus. Gambling

1. 2-6 Obj: I will participate in an experiment on shaping and chaining#1: Schedules of Reinforcement Matching • Earn a pay check every two weeks • Car Salesmen sell 10 cars and gets a $1000 bonus. • Gambling • Get a detention after 3 tardies. • Waiting for the doctor to see you for an appointment. • Watching Jersey Shore every Thursday. • Waiting to be asked to Homecoming • Getting 3 bathroom passes for the term at 10 points E.C. each. Variable Ratio Fixed Interval Fixed Ratio Variable Interval

2. The opposite side of the animal training spectrum… • Unlike Kobayashi vs the bear…

7. Shaping follow-up • Bonus experiment? • Write a new prompt that your partner will need to do on a piece of paper (separate) • Trade your prompt to a different group for their experiment • #2: Describe how the experiment modeled shaping and chaining.

8. Entry Task: 02-07Obj: I will differentiate 2 methods of learning • #1: Using your book, define observational learning • #2: Define latent learning • #3: Make a box diagram (like a Venn, but boxes)comparing the two methods with 2+ items in each side

9. Latent and Observational Learning • 1. Observational Learning • Childfriendly.org http://www.youtube.com/watch?v=L11s56ALon0 • Bobo • http://www.youtube.com/watch?v=lCETgT_Xfzg • #4: How does childfriendly.org’s ad demonstrate OL? • #5: Do you think the Bobo-style experiment would apply to more than just children? Why?

13. 24 #6

14. #7

15. A. Brainstorm: What interests do you have or what problems do you have? • B. What type of product could add to your interest or solve your problem? • C. Why should your product be bought? • What do you want your product to mean or feel like for your buyer? • D. How will your product break through the clutter? • E: Is there a product already out that could solve your problem (from A)? What is it? • Discuss with your group

16. Which product is better? • Palmolive http://www.youtube.com/watch?v=p1oXhCwjQhI • Dove http://www.youtube.com/watch?v=jWD0co3qFpI • Solvolhttp://www.youtube.com/watch?v=fIOLQ9e8GVc

17. Ad comparison • Mac ad https://www.youtube.com/watch?v=AtvloPFYocw • PC (Windows) ad https://www.youtube.com/watch?v=-JAO5OMptTM

18. 02-08 OBJ: I will describe the basics of motivational psychology • #1A: How have advertisements changed over the years? • #1B: How can you “break through the clutter”? • PAPER IS DUE TODAY! You have until 11:59 PM tonight to get it submitted to my email: jeffrey.pitner@d300.org • Cover Page: 1 Full page: Sources (works cited)

19. Other references and inclusions • Celebrity Apprentice: Australian Gold Spray • https://www.youtube.com/watch?v=Yl06f3ts7mg • Coca Cola: World Cup Commercial • https://www.youtube.com/watch?v=6C4g60-45Kc

20. Last year, Oprah gave a trip to the audience… Where?

21. What causes us to do what we do? • Motivations?

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23. CH 13.1 Motivation

24. Humanistic Psych: Maslow’s Hierarchy of Needs

27. Motivation Commercial Notes • Watch the commercial and analyze how different psych concepts are met • 4: Axehttps://www.youtube.com/watch?v=PjzGaSQX0iU Instinct Drive Reduction Sociocultural Hierarchy of Needs • 5: Snickers:K(1,2) 6: Snickers K2: • http://www.youtube.com/watch?v=P7XcBLv6ow8 https://www.youtube.com/watch?v=JPYDcFdHtDA Drive Reduction Hierarchy of Needs Humanistic Sociocultural • 7: Nissanhttps://www.youtube.com/watch?v=VdYWSsUarOg Humanistic

28. Woman smelled axe on the man, and was drawn to it automatically after her rescue Leaves fireman for astronaut for love

31. Nis san • Humanistic Theory: Describe how each is met • Basic Needs: Appear to be met by his appearance. • Safety: Nice home, Not mauled by polar bear. • Belonging: A part of a global effort to save the environment. "Shift the way you move“ • Esteem: Feel good about splurging on new technology. "Innovation for the planet, innovation for all“ • Self Actualized: Global Citizen pursuing a better world for themselves and others.

32. P34 Motivation Commercial App. • ENTRY TASK 09/08 in your group… decide what product you will make a commercial for (can be real or made up) • A. List three theories of motivation you could use, how, and why they are in your commercial. • (Instinct, Drive reduction, Sociocultural, Incentive/Operant Conditioning) • B. Explain what levels of Maslow's Hierarchy of Needs your product meets. • Afterwards… more commercials

33. Derren Brown • 1. What is the product? • 2. How were the marketers manipulated? • 3. What is your evaluation of the manipulation? • DnB’s

34. P37 Color Psychology Notes • Make a splotch (blob) for 9 colors on the left side of P37 • Leave a few lines between the blobs for later writing • After you have copied all the colors onto P37, write a few words to describe things that you associate with that color • Ex: = Fruit, soccer, feeling refreshed

35. 1. Identify Color and add notes about colors to your sheet. 2. Rotate with your group. 3. Brainstorm colors for your commercials.

36. More Texting…

37. More Texting…

38. P38 Colors Application • Chantixhttps://www.youtube.com/watch?v=3hp_y0wDFz0 • Parody: http://www.hulu.com/watch/317024 • For the commercial listed above, • List colors seen, and other senses targeted in the video • What do the colors mean to you?