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Let’s begin with some…

Let’s begin with some… . i ntroductions?. Turner Broadcasting System, Inc. WE SHARE STORIES WITH THE WORLD. Poised to lead and succeed in an increasingly more engaged , more connected media environment. . Shared Services Organization that Provides

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Let’s begin with some…

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  1. Let’s begin with some… • introductions?

  2. Turner Broadcasting System, Inc. WE SHARE STORIES WITH THE WORLD. Poised to lead and succeed in an increasingly more engaged, more connected media environment. 

  3. Shared Services Organization that Provides First-in-Class Media Planning for our Networks. Planning Philosophy: Think Strategically, Stay Nimble, Constantly Evolve Our Goal: Develop Effective and Innovative Ways to Attract Audiences to the Stories Turner Creates.

  4. What does Turner care about? We want people Tuning-In to our Stories. Key Objectives: Build Awareness & (Social) Community, Recruit New Viewers and Encourage Sampling Digital Tactics: High Reach, High Impact, Video Sampling, First to Market (or Close to It!), Custom Integrations & Editorial, Multi-Platform KPI’s & Metrics: Impressions, CTR, Interactions, Video Views

  5. How does SocialVibe deliver? • Full Service Agency Partner • Scalability of display/creative flexibility of rich media • Low/No Production Cost/Short time to market • Reach of 100 MM U.S. with targeting • KPI Flexibility • Significant opt in (sampling) and lift (tune in) • Full reporting and campaign analytics

  6. Building on a Successful Relationship Dr. Drew, Spring 2011 The Closer, Summer 2011 82.0% 92.0% Completion Rate Completion Rate 49 sec 35 sec Average Time Spent Average Time Spent 30.3% 43.2% CTR to Site CTR to Site 555,197 32.0% Total Interactions Lift in Intent to Watch The Great Escape, Summer 2012 Rizzoli & Isles, Summer 2011 85.0% 95.0% Completion Rate Completion Rate 45 sec 27 sec Average Time Spent Average Time Spent 52.6% 37.8% CTR to Site CTR to Site 52.0% 45.0% Lift in Intent to Watch Lift in Intent to Watch

  7. THE MISSION: Build Awareness and Encourage Sampling of TNT’s New Competition Reality Show OBSTACLES: Brand New Genre to the Network Market Saturation of Reality TV Shows OUR PLAN OF (Digital) ESCAPE: Engage Viewers within Casual Gaming Environments; Provide Online Sampling Opportunities

  8. Campaign Placement Music Streaming WiFi Access Social Gaming Play

  9. Better Results The Great Escape, Summer 2012 85.0% Completion Rate 45 sec Average Time Spent 52.6% CTR to Site 52.0% Lift in Intent to Watch

  10. What’s so engaging? Our Network Multi-channel, online and mobile Reach consumers where they are most engaged - Social, Mobile, WiFi, Streaming Music Over 100 MM Monthly Uniques Our Ad Unit Unlimited creativity Zero production cost Fast time to market Our Placement Non-interruptive 100% Consumer Opt In 100% Share Of Voice

  11. Engagement. Guaranteed. • The SocialVibe Guarantee. • Run an SV-approved, run of network campaign and we will guarantee results. If campaign does not garner at least 70% completion and 45 seconds • average time spent, SV will rerun the campaign at no charge. For more information, contact: Alex Van Camp | alex@socialvibe.com | 602-330-2157

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