Internet Communication Opportunities for the Big 7

1. Internet Communication Opportunities for the Big 7 Marc Shapiro, NLC Jeff Arnold, NACo Holly Moskerintz, NACo

2. Target Audiences • Organization to Members • Members to Members • Members to Legislators • Organization to Legislators • Organization to Press • Organization to Public • Organization to Staff • Organization to Vendors

3. Communications types • Websites • Discussion Forums • Chats/Live Discussions • E-mail • E-mail Broadcasts • List Serves • Electronic Newsletters • Intranets/Extranets • White Boards/On-line Conferences

4. Website • A way to disseminate information including press releases, issues, staff, events, etc. & provide interaction with users including event registration, membership renewals, online polls/surveys, sense of community: discussion forums, chats, etc. • Usage: Online survey on a “hot” issue • Audience: members, press, legislators, general public, businesses - everyone

5. Website: Discussion Forums • Areas on a website where users can post questions/concerns and other users can respond to the question. • Usage: Members can discuss best practices: what works/what doesn’t, costs, resources, staff, etc. • Audience: Members: niche/interest groups, committees

8. Website: Real time Chats • An area on a website where users can ask questions in real time and have them answered in real time. • Usage: Members can ask questions of candidates running for office. • Audience: Members: Niche/Interest groups; Press

11. E-mail • Traditional e-mail: one to one • E-mail Broadcasts: one to many, response to one • List Serves: one to many; response to many • Electronic Newsletters: electronic means to publish a newsletter

12. E-Mail: E-mail Broadcasts • E-Mail Broadcasts: organization sends message; users respond back to organization - use for 1-way communication from organization to members. • Usage: Event announcement; legislative support • Audience: Members, press, legislators

13. E-mail: List Serves • List Serves: subscriber sends message to whole group; group members respond back to whole group - use as a 2-way communication among members & communities. • Passive (Forums are active) • Allow users to subscribe; not automatic • Usage: Members can mark up a resolution • Audience: Members: niche groups, committees

15. E-mail: Electronic Newsletters • Electronic Newsletters: organization sends a document via e-mail to members and/or target community, i.e. environmentalists; one way communication from organization to group to keep users current. Adds personalization. • Usage: disseminate latest tech news including legislation, articles, events, etc. • Audience: Committees: interest/niche groups

18. Intranet • A computer network that can be accessed by a limited number of authorized people, such as those within a company. It uses the same hardware and software technology as the Internet. A password protected website for authorized users, i.e. staff • Usage: Employee Handbook, staff listing • Audience: Staff

19. Extranet • Intranet that can be accessed by external users, such as members, customers or suppliers • Usage: Members Only Website for posting of publications, statistics, member data, i.e. dues paid, events attended, etc. • Audience: Members, Committees, Board, Vendors

20. White Boards/Online Conferencing • You can see (video, PP presentations, etc.), hear (voice, audio) and share documents over your LAN, WAN or the Internet at any time, from any place. • Usage: Committee can mark up proposed legislation online amending/editting text together in real time. • Audience: Staff, Committees, Board

21. Internet Communications in Use at the Big 7 • Marc Shapiro, NLC - How the Big 7 are using Internet Communications • Jeff Arnold, NACo - Cyberlobbying