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DEVELOP A PLAN THAT WILL GUARANTEE YOUR SUCCESS AT THE SHOT SHOW

SHOW PLANNING. DEVELOP A PLAN THAT WILL GUARANTEE YOUR SUCCESS AT THE SHOT SHOW. SHOT SHOW WEBINAR Wednesday, November 20, 2013 Presented by Chuck Schwartz, CEM Jeff Pressman, CEM SHOT Show Management. INTRODUCTION. ConvExx: New Show Management. 40 years of trade-show know-how

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DEVELOP A PLAN THAT WILL GUARANTEE YOUR SUCCESS AT THE SHOT SHOW

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  1. SHOW PLANNING DEVELOP A PLAN THAT WILL GUARANTEE YOUR SUCCESS AT THE SHOT SHOW SHOT SHOW WEBINAR Wednesday, November 20, 2013 Presented by Chuck Schwartz, CEM Jeff Pressman, CEM SHOT Show Management

  2. INTRODUCTION ConvExx: New Show Management • 40 years of trade-show know-how • We know Vegas • We know big shows • We know the keys to exhibitor success • We are here to help you succeed • Customer Service Beyond Your Expectations

  3. GAME PLAN • Success Comes From Preparation • Develop a Plan • Review Frequently • A Separate Plan for On-site • No Easy Way

  4. YOUR SHOW TEAM • Sales • Marketing • Admin/Operations • R & D, Technical & Engineering • Team Indoctrination • Pre-Show Timeline & Deadlines (7 weeks out) • Understand the ERC (Exhibitor Resource Center)

  5. ERC (Exhibitor Resource Center) • www.ShotShow.org/ERC • Do it Now • Plan Ahead and Think it Through • Save Money • Order Online • Take Advantage of Resources • Ordering On-Site? -- Too Late

  6. STRATEGY WHAT IS YOUR STRATEGY FOR EXHIBITING?

  7. STRATEGY – Product Launch • Special Flyers • Booth Signage • Staff Buttons/Pins • Drive to Your Website • Pre-Show Marketing (mailer)

  8. STRATEGY – Line Enhancement • Pre-Show Marketing (mailer) • Booth Signage • Catalogs • Drive to Your Website • Flyers Everywhere

  9. STRATEGY – Build the Brand • Pre-Show Marketing (mailer) • Booth Signage • Staff Uniforms • Promotional Giveaway • Brand Everything – Pens, Pads, Handouts

  10. ESTABLISH SHOW OBJECTIVES • Sales – Write Orders • Find New Customers • Meet with Existing Customers • Brand Representation

  11. PRE-SHOW MARKETING & PROMOTION Your Online Presence START NOW!!! • SHOT Show’s online floorplan and exhibitor directory search …It’s a Powerful Tool! • Every Attendee Navigates the Floorplan at some time during their planning for the show. Take advantage of the resource. • Map Your Show Exhibitor Dashboard • Directory Listings are not just for the printed directory • Enhanced Listings and Sponsorships

  12. PRE-SHOW MARKETING & PROMOTION Map Your Show’s Exhibitor Dashboard https://shot14.exh.mapyourshow.com Celebrity Appearances Show Specials Company Information Brands Enhanced Listings

  13. PRE-SHOW MARKETING & PROMOTION OtherOpportunities • The Exhibitor Marketing Toolkit Accessed through the Map Your Show Exhibitor Dashboard • Creating Awareness that you will be at the SHOT Show • Buyer Lists • Media Lists • Promote Your Presence on Invoices

  14. ON-SITE MARKETING & PROMOTION • On-Site Marketing: • Press Releases • SHOT Daily Ads • Sponsorships • Premiums / Giveaways • Understanding the Value of Lead Retrieval

  15. BUDGET Detailed Budget Checklist is located in the First Section of the Exhibitor Resource Center. This detailed budget must be your constant guide. Remember – The SHOT Show is your company’s major marketing effort of the year and represents a sizeable slice of the marketing pie.

  16. BUDGET - Exhibit Components • Exhibit Design & Production, Furnishings • Exhibit Transportation • Booth Cleaning • Carpet • Security • Insurance • Catering

  17. BUDGET – Show Services PLAN AHEAD AND HAVE A GOOD UNDERSTANDING OF YOUR COSTS AND NEEDS WHEN IT COMES TO SERVICES • Material Handling • Electrical: Labor, Outlets, Distribution • Installation & Dismantle • Hanging Signs/Rigging • Internet

  18. BUDGET – Staff Related Expenses • Staff Hotels • Staff Training • Staff Travel • Staff Per Diem • Staff Uniforms • Entertaining Customers

  19. BUDGET - Miscellaneous The Unexpected • Lost Freight • Damaged Freight • Lost Catalogs, Flyers • Staff Illness / Injury • Buyer Event (breakfast, dinner, show, etc.)

  20. DESIGN/BUILD • Cost Containment • Light Materials • Sturdy Cases • Erect at Business • No Booth Clutter • Sign: Easy to Read, Prominent • Open to Visit • Take a Photo • Easy Instructions

  21. SMALL EXHIBIT SUCCESS • Nine Feet Only • Pop-Up, Hard-Wall, Rental • Sign: Prominent • Sign: What You Do! • Minimal Furniture • Open For Business - No Fences

  22. SAVING $$$$$ • Shop Airfares Early on the Net • Hotels in Vegas – Two Options for the SHOT Show • Venetian / Palazzo – headquarter hotel and convenient • onPeak – 16 other properties on the Strip, 12 of which are under $100/nt. • Split Staff Hotels

  23. CONCLUSION • Plan, Plan – 7 Weeks to the SHOT Show • Define Objectives & Control Costs • Have Questions: 855-355-7468, and dial 1 for exhibitor services. • Exhibitor Updates • Be on the December 5 Webinar

  24. WHO YOU GONNA CALL? Jeff Pressman Chuck Schwartz 702-303-1199 cell 702-303-3453 cell 702-216-5834 office 702-216-5833 office

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