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There's no better time for businesses to generate awareness about their brand than this holiday season. Here are some tips to stand out via email marketing.
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The holiday season is here! And there’s no better time for businesses to generate awareness about their brand or clock the highest sales figures for the entire year. A lot of time & effort goes into planning the entire promotional strategies & its execution. Amidst all the madness, email still remains one of the most powerful mediums for businesses to reach their prospects/customers. Matter of fact, research says that more than 55% of the brands prefer emails as their go-to mode of communication. Hence, it’s very important to put on your creative hat to make sure your emails stand out or grab the attention of a reader. Here are a few tips
Consider a Holiday Special Mailing List • Give your website or blog a holiday theme makeover. This will bring more eyeballs to your website. Place action forms at strategic positions to catch the boom & make sure you keep the emailing list separate from your regular email database.
Offers & More Offers • Coz everyone likes gifts during this time of the year! • Make sure you have planned well in advance to offer discounts or incentives of all kinds from special pricing, limited offers, free upgrades & add-ons to special referral coupons to create maximum interest amongst users who haven’t turned into customers yet. • Also, do not forget to reach out to your existing customers thanking them for their trust in you. Don’t shy away to offer them a month of free upgrade or a one-time discount coupon for their next recurring bill. It’s equally important to make them feel important too. Good word-of-mouth can do wonders for your business.
Mobile is The Present & Future • Research says that more than 60% of all the emails sent worldwide are now viewed on mobile devices. And in the holiday season when office scenes are a lot more relaxed, mobile viewership goes even higher. • Make sure your promotional email templates are perfectly mobile-responsive, short & impactful. A catchy subject line also does a world of good. No better way to catch the wave!
Social Media is ‘THE’ Place to be • During the holiday season when most of the audiences are glued to internet & social media looking out for festive offers… it’s a no-brainer for any business to remain hyper-active on all popular social media platforms (especially Instagram & Facebook). This is a great way to widen the reach & give yourself higher chances of conversions. • Also, an increasing number of people are now using social media to reach out to businesses for support & other queries. There’s simply no faster mode to connect instantly with them. • Make sure your social media posts have lots of interesting posters, videos & links to your website. • Once you start getting leads, trust me you will struggle to manage them manually over spreadsheets. So don’t wait! SignUp for Wakeupsales CRM‘s 30 days FREE Trial. It’s easy-to-use & makes customer management a walk-in-the-park for small & medium businesses.
Do you have questions Or Wish to suggest anything? Do write to us, we'll be glad to help! support@wakeupsales.com (408) 907- 4166 andola.ankeet