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Marketing 4-H Clubs: Benefits, Strategies, and Community Engagement

Explore the reasons behind joining groups, including 4-H clubs, and the benefits they provide to individuals and families. Discover creative marketing strategies used to recruit members and volunteers. Develop a marketing plan for your club, including special events and activities that would appeal to your target audience. Overcome barriers to successful implementation of marketing strategies.

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Marketing 4-H Clubs: Benefits, Strategies, and Community Engagement

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  1. Marketing 4-H Clubs • How many of you have ever joined a group or an organization? • What are some of the groups you have identified? • Why did you join? • What benefits did you hope to gain from the group?

  2. Marketing 4-H Clubs Think about the groups you have belonged to…. How did you find out about the organizations you joined? What was it that led you to join? What is the most creative marketing strategy you have seen used to recruit people to join or volunteer for an organization?

  3. Marketing 4-H Clubs Why would a young person join 4-H? What are some things they are seeking? What can 4-H provide to kids? What can 4-H provide to families?

  4. Creating your Marketing Plan Name you club! Define the community in which it is located. What can 4-H provide through your Club that this audience would see as a benefit? What are some special events & activities that 4-H is involved with in the community that would appeal to this audience? What are some formal & informal strategies you could use to let the audience know about 4-H and your Club? What barriers to successful use of these marketing strategies may arise & what are some solutions to those barriers?

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