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The UNDP in Cambodia Facebook page

The UNDP in Cambodia Facebook page. Samir Cheriaa April 2011. Introduction. The process. Statistics about Facebook users in Cambodia: Total Facebook users in Cambodia : 260 360 51% under 24 years old - 88% under 34 years old Gender ratio: 62% male; 38% female

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The UNDP in Cambodia Facebook page

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  1. The UNDP in Cambodia Facebook page Samir Cheriaa April 2011

  2. Introduction • The process • Statistics about Facebook users in Cambodia: • Total Facebook users in Cambodia: 260 360 • 51% under 24 years old • - 88% under 34 years old • Gender ratio: 62% male; 38% female • Source: Cambodia Facebook Statistics

  3. The benefits of having a Facebook page • Facebook is the strongest social asset in terms of both audience size and engagement. It is a comprehensive destination for the primary heavy editorial content. • Facebook is built on spreading the message between personal networks. It increases awareness of UNDP’s activities both at a global and country level through natural interaction on the channel. It “pulls” Facebook users to the UNDP Cambodia website.

  4. The Creation of the page • A profile • The page • Editing the page • Settings / preferences • Manage permissions / restrictions • Applications • The content • Profile Picture • Information • Photos • YouTube (videos)

  5. Keeping our fans up to date • Latest Events • Latest news • Programme and project achievements • Information about the CMDGs • Stories from the field • International Observances • New publications • Videos on the UNDP YouTube site • Informative links to the UNDP website • UNDP Facebook page

  6. Insights/Statistics About the users and their interactions with the page or the posts • Users: • The Active Users (amount of people - fans and non fans - who have interacted with or viewed our page) • The Demographics(gender, age, countries, languages) • The Activity (the amount of views each page receives i.e. the wall, info page, photos and how many times the videos are viewed)

  7. Insights/Statistics • Interactions: • Post views (number of times people have viewed a News Feed story posted by our Page) • Post feedbacks (number of likes and comments made on News Feed stories posted by our Page)

  8. 1stMonth • Users • 108 Fans • 154 Monthly Active Users • Demographics • Interactions • 33 Posts: • 14202 Post views • 37 Post Feedbacks

  9. What is next? • Increasing the amount of fans to the page : • Internally • Externally • Our target by the end of the year: 500 fans

  10. Welcome Questions/Comments!

  11. Thank you for your attention!

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