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D39BU – Business Management in the Built Environment

D39BU – Business Management in the Built Environment. Lesson Two : Environmental scanning and STEEP Analysis. Adapted from the Heriot Watt University ppt slides. D39BU – Business Management in the Built Environment. Diagram showing the process of strategic planning – a 7-step model.

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D39BU – Business Management in the Built Environment

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  1. D39BU – Business Management in the Built Environment Lesson Two : Environmental scanning and STEEP Analysis Adapted from the Heriot Watt University ppt slides

  2. D39BU – Business Management in the Built Environment Diagram showing the process of strategic planning – a 7-step model Vision & mission Swot analysis STEEP & Scenarios Planning feedback Strategic analysis & options decision making feedback implementation Evaluation & monitoring

  3. Business Management in the Built Environment A Model of Strategy Process The Built Environment Environment Resource Capability Strategic Analysis Strategic Capability Identifying Options Strategy Implementation Strategic Choice Stakeholder Expectations Organisational Structure Selecting a Strategy

  4. Business Management in the Built Environment Environmental analysis Macro environment STEEP Analysis Industry Environment Suppliers Competitors Customers SOCIAL POLITICAL TECHNOLOGICAL ENVIRONMENTAL ECONOMICS Pg 4 unit 5

  5. Business Management in the Built Environment Auditing Environment Influences Strategic Analysis STEEP ANALYSIS POLITICAL SOCIAL ECONOMICS TECHNOLOGICAL ENVIRONMENTAL

  6. Business Management in the Built Environment Environmental analysis: The STEEP ANALYSIS SOCIAL values / demographics / life styles new products / innovations / technological trends TECHNOLOGICAL pressure groups / energy efficiency / resources ENVIRONMENTAL recession / interest rates / inflation / tax ECONOMICS election / policy / budget / legislation POLITICAL

  7. Business Management in the Built Environment Auditing Environment Influences Strategic Analysis STEEP ANALYSIS When Should STEEP be used? • Times of Uncertainty • Times of Information Overload • Times of Disorganization

  8. Business Management in the Built Environment AuditingEnvironmentInfluences Strategic Analysis STEEP ANALYSIS • Comprehend the element of the environment • Assess interrelationships between trends • Relate trends to issues • Forecast the future direction of issues • Derive implications

  9. Business Management in the Built Environment Auditing the Built Environment SOCIAL Strategic Analysis Affordable Housing POLITICAL PFI / PPP ENVIRONMENTAL TECHNOLOGICAL Waste Management ECONOMICS Systems Building Recession Note:* PFI = Private Finance Initiatives PPP = Public Private Partnerships

  10. Business Management in the Built Environment Auditing the Built Environment Affordable Housing Strategic Analysis *PFI / PPP Systems Building Recession Waste Management Note:* PFI = Private Finance Initiatives PPP = Public Private Partnerships

  11. Business Management in the Built Environment Resource & Strategic Capabilities Strategic Analysis SWOT ANALYSIS STRENGTHS THREATS WEAKNESSES OPPORTUNITIES

  12. Business Management in the Built Environment Resource & Strategic Capabilities Internal Audit STRENGTHS WEAKNESSES (Potentially) Negative Factors Positive Factors OPPORTUNITIES THREATS External Audit

  13. Business Management in the Built Environment Resource & Strategic Capabilities STRENGTHS WEAKNESSES THREATS OPPORTUNITIES ECONOMY STAFF LEAVE TECHNOLOGY CASH FLOW STAFF POOR MARKET LOW PROFIT INNOVATION STAFF TURNOVER PROFIT GROWTH DIVERSIFY ALLIANCES SKILLS FUNDING SWOT Summary STEEP & SWOT Analysis / Interpretation

  14. Business Management in the Built Environment STEEP & SWOT Analysis & Interpretation STEEP & SWOT Analysis / Interpretation Use in conjunction with other techniques Porter’s Five Forces Porter’s Generic Strategies Boston Consulting Group Matrix DiversificationAnalysis

  15. Business Management in the Built Environment Analysis of strategic position of the organisation Identify key Forces through 5-Forces structural analysis Audit the envm influences Strategic position Identify the firm’s position In the industry Examine and idendify Opportunities and threats Through SWOT Examine the nature of envm Pg 2 of Unit 5

  16. Business Management in the Built Environment Analysis of strategic position of the organisation Identify key Forces through 5-Forces structural analysis Audit the envm influences Strategic position Identify the firm’s position In the industry Examine and idendify Opportunities and threats Through SWOT Examine the nature of envm Pg 2 of Unit 5

  17. Business Management in the Built Environment Michael Porter’s 5 forces Potential Entrants Threat of Entrants COMPETITIVE RIVALRY Suppliers Buyers Bargaining Power Bargaining Power Threat of Substitutes Substitutes

  18. Business Management in the Built Environment MICHAEL PORTER’S 5 FORCES MODEL /THEORY FOR STRUCTURAL ANALYSIS OF COMPETITIVE ENVIRONMENT

  19. Business Management in the Built Environment Exam question: (for discussion) Critically appraise Porter’s five forces model, provide a view on the school of thought that underpins the model and explain how the model could be used by a built environment organisation to develop organisational strategy. REFER TO Pg : 4-7 OF UNIT 5 (TEXT) This question will be discussed in lesson 5

  20. Business Management in the Built Environment The Built Environment: The UK Construction Industry (GDP) STEEP ANALYSIS Public / Private (Spending) Construction Housing R & M Civils Strategic Direction (Markets / Portfolio / Competition)

  21. Business Management in the Built Environment The Built Environment: The Singapore Construction Industry (GDP)? STEEP ANALYSIS Public / Private (Spending) R & M Construction Housing Civils Strategic Direction (Markets / Portfolio / Competition)

  22. Industry Statistics:(Companies / Employment) Client Involvement:(Novice / Enlightened) Characteristics:(Project-based / Sub-Contracting) Procurement:(Contractual Governance / Route) Modern Methods of Construction:(incl. Environmental) Future Strategies:(Consolidation / Merger / Acquisition) Business Management in the Built Environment Challenges in the Built Environment

  23. Business Management in the Built Environment Discussion & assignment (exam Question) As the senior executive of a built environment firm, critically appraise and discuss what you consider to be the key issues and their impact upon the environment within which the organisation competes. Furthermore clearly explain how these issues affect the organisation’s strategy.

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