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Your customers see your ad when they search

Google Advertising allows you to reach your customers with targeted ads on the most relevant content pages. Improve ROI and user experience with keyword advertising and reach over 80% of internet users worldwide. Start advertising quickly and make unlimited changes to your ads.

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Your customers see your ad when they search

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  1. What is Google Advertising? What is Google Advertising? Your customers see your ad when theysearch Credit card processing Google technology places your ad on the most relevant content pages www.usmmp.com

  2. Keyword Advertising Credit card processing • Targeted advertising. • Better advertiser ROI than untargeted ads. • Improved user experience. www.eBrandz.com www.usmmp.com

  3. Google’s Ad Distribution Network • The Google Network consists of Google sites & partner properties that use Google AdSense to serve AdWords ads • These properties include: Search sites, content pages, newsletters, email services & discussion boards • The Google Network reaches over 80% of Internet Users worldwide* Other: 20% Network : 80% Google properties, including: Content publishers, including: Search partners, including: www.usmmp.com

  4. Benefits of AdWords : Reach • The Google Network reaches over 80% of Internet users* Other 20% Network 80% Google Properties Content Publishers New York Times About.com Search Partners AOL Amazon Earthlink www.eBrandz.com www.usmmp.com

  5. Benefits of AdWords : Summary • Reach • Access to ~80% of Internet users worldwide • Cost • Low costs for high ROI • Pay Google when users click on your ads • Timing • Ads are seen by users looking to purchase • Reach youraudience at the righttime, with the right message • Flexibility • Start advertising quickly • Unlimited changes, whenever you want • You can target ads to the specific location & language of your customers www.eBrandz.com www.usmmp.com

  6. Search Now the Largest Share of Online Ads % Online Advertising Revenue Growth of Search: Marketers are voting with their dollars Other Rich Media Sponsorships Classifieds • Search now the most dominant form of online advertising • Nearly 3x growth in since start of 2003 • 35 searches per user per month in U.S. • 73% search penetration Banners Search www.eBrandz.com www.usmmp.com

  7. Search Advertising is cheap and effective vs. other ad methods Search Advertising is Far More Cost Effective www.eBrandz.com www.usmmp.com

  8. Basic Definition: CPC CPC: Cost-Per-click • Click:The action a user takes to select your ad and be taken to your website. • Google charges the advertiser when a user clicks on your ad A sample AdWords ad The Destination Website www.eBrandz.com www.usmmp.com

  9. Customized Targeting • Use Customized Targeting to target highly specific areas • For example, to reach customers located in an area that cannot be targeted accurately using region or city targeting • Example: pizza delivery service www.eBrandz.com www.usmmp.com

  10. Country Targeting • When should you use country targeting? • Use if you have national or global customers • Example: you ship to the U.S. only. Target your campaign to the U.S. www.eBrandz.com www.usmmp.com

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