1 / 22

Outreach & Marketing Strategies for Registered Apprenticeships

Learn effective outreach and marketing strategies for registered apprenticeships, including the benefits for apprentices, employers, the economy, and community colleges.

wbailey
Download Presentation

Outreach & Marketing Strategies for Registered Apprenticeships

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Outreach & Marketing Strategies for Registered Apprenticeships NCWE Conference Salt Lake City, UT October, 2017 Melissa MacGregor Manager Workforce Grants Harper College Dr. Rebecca Lake Dean, Workforce & Economic Development Harper College

  2. What is an Apprenticeship? Defined as: A proven program that ensures a quality education by combining on-the-job training provided by an employer plus related classroom instruction to prepare the student for a high-demand career.

  3. The Key: Apprentices “Earn & Learn” Apprentices Earn a salary at their job working with an experienced mentor while enrolled in an apprenticeship program at Harper College to Learn a specific career.

  4. Why are apprenticeships coming back? • Federal push with focus on creating jobs • Bipartisan support from Department of Education, Department of Labor, Department of Commerce, The Whitehouse, and Business and Industry. • Companies said inability to find skilled employees limits their ability to grow

  5. Win – Win – Win – Win • Students • Employers • Economy / Community • Community Colleges

  6. Benefits for the Apprentice • Guaranteed employment – Hired by company with salary and all benefits such as vacation & sick days (a job) • College course schedule coordinated with work schedule • Zero Debt at Graduation – Employer pays for college as long as apprentice passes the courses • Graduates with AAS Degree plus 2 – 3 years experience

  7. Benefits for Employers • Fill specific company skills gap • “Grow your own” talent with mentor-let OJT • Increase employee loyalty and reduce turnover • Diversify the workforce and reduce recruiting costs • Ensure “seasoned” experts pass on knowledge • Help put entry-level employees on a career path

  8. Benefits for Economy / Community • Economic contributor • Employed apprentices raise families and purchase goods, services, and homes. • Future business leaders

  9. Benefits for Community Colleges • Increased enrollment of students who might not have otherwise enrolled • Increased retention rates • Increased graduations / degree completers • Increased / stronger local employer partnerships

  10. Outreach Strategies • Consultants or Volunteers / Champions • Economic Development Directors • Chambers of Commerce • Business Associations • Advisory Committees and College Boards • Workforce Boards

  11. Marketing Strategies • Logo and brand – consistent look and feel • Website • Social media • Brochure • Business breakfast & Information sessions • Event tables • Advertisements / Mailings

  12. CRM Software • How will you manage your outreach efforts? • Does your campus use a CRM software already?

  13. How big a fish are you prepared to catch?

  14. Little Fish • Small companies may want to hire 1 apprentice • Designing and developing a whole new RA program • Providing the RTI for a company’s program • Expanding their program into your program • Aggregating apprentices from multiple companies • Your RA DOL Coordinator will help you

  15. Big Fish • Advantages of being the Sponsor vs. Advantages of Company being the Sponsor • Designing and developing a whole new RA program • Who is responsible for recruiting the apprentices? • How many can be accommodated? • Biting off more than you can chew – employers / colleges

  16. Things to say to companies • 22% of all employees will retire in the next 10 years • Smart companies are looking at their long term sustainability plans rather than the next quarter production / profits • Be a company employees will not abandon for $0.10 cents more per hour.

  17. Things to say to companies • Evolve your recruiting strategy to include partners • Engage with local schools and community colleges to define clear competencies and role-based skills requirements • Invest in internal training and development

  18. Where do you find apprentices to hire? • Incumbent workers • High schools • Advertise • Are there ways they can hire college students?

  19. High School internship leads to apprenticeship • Offering an internship to High School students becomes a natural pipeline to find your apprentice • Gives students some exposure to the industry and your company to see if they like both • Opportunity for “extended interview” to work with a range of students to choose apprentices. • Internship opportunities can be paid or unpaid and for any length of time. Harper can put you in touch with HS.

  20. Questions?

  21. More Information Visit the Harper Apprenticeship Website http://www.harperapprenticeships.org/ Call 847-925-6630 Thank you

  22. Please rate this session! • Visit http://NCWE2017.gstars.netfrom your phone or tablet • If you haven’t already, register with your info or as an anonymous user • Click on “Session Survey”, then select the session from the dropdown • Provide quick star ratings! 

More Related