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In the past decade, the rise in entrepreneurial ventures across the globe has been immense. India especially has witnessed tremendous growth in startups, as of June 2022 there were 72,600 recognized startups and 103 Unicorns in India. There are a lot of factors that can be attributed to the rise in entrepreneurial ventures in India.
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Inbound or Outbound Which Marketing Strategy Will Help Your Business Best In the past decade, the rise in entrepreneurial ventures across the globe has been immense. India especially, has witnessed a tremendous growth in startups, as of June 2022 there were 72,600 recognised startups and 103 Unicorns in India. There are a lot of factors that can be attributed to the rise in entrepreneurial ventures in India. You could attribute it to the increasing number of venture capitalists and angel investors or you could attribute it to a change in consumer behaviour who are now open to trying various product offerings in the market. However, one of the key driving factors behind the success of many new ventures is the increase in internet penetration. India has roughly 76.5 crore Internet users which is projected to reach 900 million by 2025. Given the huge amount of audience base on the internet, it has become an effective platform to target audiences and reach out to them. Traditionally marketing activities were restricted to television advertisements, print advertisements and other offline marketing activities which were incredibly expensive and inconvenient for anyone starting a new business. However, with the increased usage of the internet amongst the people, it has become a convenient and pocket friendly way especially for new companies to target their ideal audience base. Many new age start ups like BOAT, marketplaces like Amazon and flipkart, beardbrand, Groww, Nykaa, Unacademy, Zomato, Uber, Ola and many others owe their success to digital marketing. Groww, for instance, adopted a marketing strategy wherein they collaborated with many finance influencers to create engaging content which talked how and why investing can be helpful. They also continuously posted engaging and informational blogs or informational posts on social media platforms about investing. They even started a campaign called “Ab India karega invest” wherein they decided to
visit 52 cities in 52 weeks and decided to explain the nuances of investing. It is these online marketing campaigns that helped Groww gain traction and be recognised as a serious player in the market. While there are many ways in which marketing can be done with best SEO companies in India, there are broadly two marketing strategies that form the basis of marketing activities. They are OutBound and Inbound marketing. OutBound Marketing The aim in outbound marketing is for a firm or a company to reach out to their target audience. In traditional marketing this would include television, print or radio advertisements. In digital marketing this includes search engine marketing, display and video advertising. Based on the goal of the marketing campaign, outbound marketing activities like google or social media advertisements is a good way to get quick results. For instance, many e-commerce brands run ads on facebook , Instagram and google to generate instant sales. This activity is called performance marketing. Usually it is easy to calculate the ROI of a performance marketing campaign which is why it is very popular among new businesses. Video, display and social media advertising can also be very helpful in spreading awareness. Video advertisements especially can be very helpful in creating awareness as a video is much more likely to grab the attention of the audience. In order to decide what amongst outbound or inbound marketing is suitable for your business, you need to understand your consumers. What this means is that, you should start by understanding whether your audience is aware of the problem that your product or service is trying to solve. If they are, then do they know of any brand that is offering to solve that problem or do they even believe that the problem is big enough to warrant solving. If they do know a problem exists and are looking for a product/service to help, do they know that your brand is ideal to help them with that. These are certain questions that you should answer before selecting outbound marketing or inbound marketing or both with the best SEO companies in India. Ideally outbound marketing can be good for generating awareness, especially video advertisements as mentioned previously. Inbound marketing The crux of inbound marketing activities is being found when your customers look for you. Inbound marketing includes creating content including blogs, podcasts, social media posts, SEO, etc so that your company is found when your consumer base looks you up. Inbound marketing is a tiresome and lengthy process. Activities like SEO are not easy, in order to rank on the first page of google you need to actively optimise your website based on consumer experience. This includes checking for load time, integrating
site maps and other activities that make your website user friendly. SEO also includes building domain authority which can be done by having other pages refer to you and is based on the quality of content on your website. Inbound marketing can be very helpful for nurturing your audience by creating engaging content for them that clears any doubts that they may have regarding your product or services. Usually the leads,enquiries or visits that one gets organically through SEO have a high chance of converting because people who are interested in your product/service have looked you up. Inbound marketing can be really effective in producing long results for a business. Recently, they took up an SEO project for Pidge and increased their website traffic by 11 times. You can read about this in detail here. They are one of the best SEO company in India They have also done highly successful outbound marketing projects. If you are looking for digital marketing services feel free to check out their website.
