301 Redirects – Prevent Search Engine Rank Drop

1. 301 301 Redirects Redirects – – Prevent Prevent Search Search Engine Engine Rank Rank Drop Drop Here’s a quick question do you want to lose your hard earned organic traffic You don’t have to answer it’s obvious only Today’s blog is just about that – how not to lose your web traffic even if your web page is redirected Yes thanks to redirects you don’t have to lose your ranking or organic leads Wondering how Stick to the end to know everything about redirects and why SEO service providers hold it in high esteem

2. Redirects Redirects – – An An Overview Overview ➢ Before getting into redirects let’s quickly mention a few reasons why your page may get redirected A broken URL You are changing the domain name Your page may have moved to a new location You have deleted a page and so on Now the original page may have been indexed by Google included in email marketing and social posts and probably even bookmarked by several users If you simply delete the page without any notice users will find a Error page According to the professionals at any top top SEO SEO agency agency this provides a really poor user experience Of course you may try some ways to ensure your page look interesting and engaging and make up a bit for user experience but what about the search engine rank drop redirect comes to your rescue here It is a permanent redirect feature that leads users and search engines to the new URL where you have moved the page In short you will not lose the hard earned traffic But remember it is only to be used when you don’t have any plan to reverse the change This leads us to the next point ➢ Difference Difference between between and and Redirects Redirects No they are not the same is a permanent redirect while is temporary and can be used when you are moving a page temporarily A redirect too is used as a temporary redirect But the difference between a and is that of the HTTP method In case of the redirect the HTTP method can change while in case of a redirect the HTTP method remains unchanged

3. ➢ When When to to Use Use a a Redirect Redirect There are various instances when you can use a redirect Here are a few mentioned by the experts at any top top SEO SEO agency agency India India Migrating Migrating Your Your Site Site to to a a Whole Whole New New Domain Domain Sometimes businesses may have to change their domain names For instance if you have rebranded you need to move to a domain name containing the new business name redirect is a must for such a situation Example From https www brand com to https www newbrand com Deleting Deleting A A Web Web Page Page This is a bit complicated – should you use a redirect to lead the traffic to another URL or leave it as a page Well it depends Ask yourself if you have any alternative page for the one you are deleting Also will it make sense for a user to be redirected to the alternate page you are considering Let’s explain Imagine that you used to provide an exclusive service which you have completely stopped due to some reasons Now if a user is looking for that service does it make any sense to redirect them to a different service page We say no In such a case you can use a error command but the professionals at any leading SEO SEO agency agency in in India India recommend you to implement a header instead of Why Well a error means the content cannot be found but a status specifically points out the page to have been deleted However if you want to drive your traffic to an alternate and relevant service page is your weapon

4. Moving Moving to to a a WWW WWW URL URL from from a a Non Non WWW WWW One One It’s better to locate your site on either www URL or a non www one This helps you to resolve duplication issues So if you find that your site is accessible both with a www URL and a non www one use a redirect Example From https brand com to https www brand com Permanently Permanently Moving Moving to to a a New New Page Page URL URL Sometimes you may have to change the URL of a page on your website It can be that a product name has changed and you need to update it Also once your business grows you may want to categorize your pages into multiple topics A redirect leads users to the new URL and allows search engines to index the new page and maintain PageRank Example From https www brand com old product name to https www brand com new product name Resolving Resolving Mixed Mixed Letter Letter Case Case Issues Issues The experts offering SEO URL is better than mixing upper and lower cases SEO services services India India maintain that using lowercase letters for your Now if you want to change the letter case in your existing page name you need a different web page to execute the same A page with a capitalized letter in its URL is different from a page with the lowercase counterpart A redirect can send the users to the intended page without any hassles Example From https www brand com Page Name to https www brand com page name Switching Switching from from HTTP HTTP to to HTTPS HTTPS HTTPS or Hypertext Transfer Protocol Secure ensures secure communication over

5. computer networks According to the experts at any top top SEO SEO agency agency in in India India HTTPS and not HTTP should be used as a browser extension If you are switching your URL from HTTP to HTTPS make sure to use redirects that can send the users to the right page Example From http www brand com to https www brand com ➢ How How Does Does Redirect Redirect Boost Boost SEO SEO Performance Performance redirect is an integral part of SEO It can help you overcome various issues that are affecting your site’s organic ranking Here’re some of the ways redirects can enhance your SEO efforts Content Content Pruning Pruning You can use redirects as part of a content pruning activity and power up your SEO performance Content pruning means merging thin or low quality content pages to form a comprehensive piece that covers the topic in depth Especially with Google’s latest core algorithm update rolled out this month quality is becoming the most important criteria for a content to rank So take some time to identify underperforming pages on your site that don’t have quality backlinks or much traffic and redirect them to the one that contains comprehensive information Resolve Resolve Keyword Keyword Cannibalization Cannibalization People often believe keyword cannibalization is having more than one web page targeting the same keyword No That’s not the case at all It’s all about the intent If the intent of two or more web pages is the same then you are competing against yourself and facing cannibalization issues With redirect you don’t need to keep all the competing pages and lead all traffic to one valuable source

6. Migrate Migrate Your Your Blog Blog from from a a Sub Sub domain domain to to the the Root Root Site Site As we have already discussed in depth content helps to enhance your rank and establish you as a reliable source of information It also earns valuable backlinks for your site Now why should you waste these links by placing your blogs in a subdomain Rather incorporate these into your root site to boost up your main site’s SEO performance That’s why reliable SEO subdomain to a subfolder in the main site SEO service service providers suggest you to migrate your blogs from the And we already mentioned how redirects help in migrating blogs Conclusion Conclusion So that was all about today’s topic redirect We have covered its overview and functionalities Use it properly and power up your SEO efforts No more do you have to lose your organic traffic or ranking Hope you have found the article useful Feel free to share your thoughts Source Source https https webguruinfosystems webguruinfosystems blogspot blogspot com com redirects redirects prevent prevent search search engine engine html html WebGuru WebGuru Infosystems Infosystems Email ID enquiry@webguru india com Phone No Mobile No Visit Us https www webguru india com Stay Stay Connected Connected Via Via https www facebook com webguruinfosystems https www linkedin com company webguru infosystems pvt ltd

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