How to Track User Behaviour in Your Mobile App

1. How How to to Track Track User User Behaviour Behaviour in in Your Your Mobile Mobile App App It’s a common misconception that you can contact a leading mobile agency agency launch an app and you are done mobile app app development development Sorry to burst that bubble for honestly there is no set and forget formula once it comes to making your mobile app drive business growth You have to put yourself in the customers’ shoes to understand how users react to the app We know Tracking user behaviour is tiresome But trust us when we say user behaviour can let you access a wealth of crucial information and plan your next step From changing an app feature to enhance the user experience and market it in a more relevant way – tracking user behaviour can significantly help you improve conversions And we have already made things easier for you Today we will discuss some useful tools that will help you better comprehend the behaviour of your audience So let us check ’em out ➢ Useful Useful Tools Tools to to Track Track User User Behaviour Behaviour Navigation Navigation Path Path Navigation path offers a detailed outline of the users’ journey in your app Right from installing the app to navigating multiple screens and completing a purchase – you can track the route of users’ activity in your app It will help you to spot any loophole in the app For instance if most of the users go back and forth between the same screens it can indicate their confusions about the layout They may also face a crash An insight into this will allow you to fix the issue You can also compare the new vs returning users to enhance retention and analyse

2. why users are abandoning your app Also keep an eye on the cart screen to payment completion screen to understand if users are really converting or not With these insights you can ask your mobile mobile app app development development service service provider to design an intuitive layout and offer a smooth navigation experience to the users You can also try these quick hacks to reduce shopping cart abandonment Session Session Recording Recording This is a useful way to track how the users are interacting with your app Here you can keep an eye on every tap that a user makes on the app Session recording offers a detailed timeline breakdown of every action that a user takes and allows you to identify the frustration points If the users get frustrated they will quickly bounce and reduce your conversion rate Thus the user session recording can immediately bring all the user actions to your notice Every click scroll frustration point and the entire user cycle will be under your scrutiny Other than modifying the loopholes you can watch the sessions of loyal users to understand the features that are doing well in the app and highlight them even more Touch Touch Heatmaps Heatmaps No matter how much you try to pose as a user and check your app two difficulties cannot be overpowered i You will always have an emotional connection with your app ii Every individual is unique and you cannot comprehend everyone’s behaviour Now you may engage a leading mobile mobile app app development development agency agency in in India India to monitor your app from a third person’s perspective and make the necessary modifications but even that doesn’t entirely eliminate the second issue In such a case you need a qualitative and visual tool to identify the subtlest behaviour and complex gestures of the users And Touch Heatmaps can deliver you just that Here the colour spectrum indicates aggregated user interaction on every screen of the app

3. Touch Heatmaps can easily be filtered by various parameters like the first and last gestures users made on the screen the gestures that went unresponsive and so on That way you can point out the usability issues in your app and put an effort into improving the user experience UX Keep an eye on the last gesture on every screen to find out if users’ last gesture is beneficial for you Check how many users are hitting the “pay” button on the payment screen and how many of them are tapping the “back” button on the account creation page Action Action Cohorts Cohorts Each action of the users is directly linked to another action Though it initially sounds simple you will find difficulty in identifying the engagement issues in the long run So what to do Answer Action cohorts Action cohorts allow you to analyse a particular user action in relation to another and reveal a pattern in the user behaviour Understanding this relationship will help you to identify which type of behaviour is suitable for you and determine how to encourage it Action cohorts will enable you to understand how much time has passed between the first time the users conducted an action and the time they initiated the second action That way you can track the user behaviour between two specific sets of actions over a certain course of time You may also enhance user retention by checking the cohorts of users who have abandoned the app even after creating an account We admit this is a bit complicated especially if you don’t have a brilliant tech expertise You can always engage professional mobile mobile app app development development services services in in India India to make the most of the tool Conversion Conversion Funnel Funnel Conversion funnel can track user behaviour by displaying a breakdown in each stage of the funnel to identify where the users are dropping out This is a significant tool as it can track user behaviour in areas that have the highest potential to affect the bottom

4. line of your company onboarding in app purchases and payment As you can understand the tool ensures a powerful approach to improve the conversion rate Conclusion Conclusion All of the above mentioned tools provide an opportunity to pinpoint even the tiniest issues that affect user behaviour such as any hidden search feature or any irresponsive UI element However only tracking the user behaviour won’t help you to improve conversions if you don’t act on these insights Contact any top mobile app development agency to fix the issues improve UX and enhance conversions Source Source https https www www webguru webguru india india com com blog blog how how to to track track user user behaviour behaviour in in your your mobile mobile app app WebGuru WebGuru Infosystems Infosystems Email ID enquiry@webguru india com Phone No Mobile No Visit Us https www webguru india com Stay Stay Connected Connected Via Via https www facebook com webguruinfosystems https www linkedin com company webguru infosystems pvt ltd https twitter com webgurutweet http pinterest com webguruindia https instagram com webguruinfosystems