Reasons Your Ecommerce Store Needs a Mobile App

1. Reasons Your Ecommerce Store Needs A Mobile App To survive in this hypercompetitive market, simply building an e-Commerce store will not help unless you are ready to ride the wave of m-Commerce. As the numbers of online shoppers making purchases through their phones surge, m-Commerce or mobile commerce is growing leaps and bounds and providing tremendous opportunities for businesses today. Need facts to believe what we say? Well, we have got some hard numbers for you. While global e-commerce sales through mobile devices stood at 34.5% in 2017, it escalated to 49.2% in 2020 (sleeknote.com). That’s nearly a 15% jump! And the future of m-Commerce seems even more promising because its sales are expected to cross 53.9% by the end of 2021 (Statista.com). With all these impressive figures, don’t you think you have enough reasons to get a mobile app for your e-Commerce store now? In this blog, we discuss how having a mobile app gives your e-Commerce business a clear competitive edge. Let’s buckle up for an interesting read then? Better user experience with personalisation – Right from tracking and observing user engagement to offering custom recommendations, mobile apps help you deliver an

2. unparalleled personalised experience to your customers. There is little wonder as to why 78% of users prefer accessing stores via the mobile app over a mobile site today (statista.com). With an app downloaded in their phones, customers are saved from the hassle of remembering the URL and logging in to access the store. And when you keep pampering your customers with personalised content, it translates into improved conversions for your business. Look how H&M, the Swedish fashion retailer company, with its amazing personalisation features, paving the way for other e-Commerce brands. Features such as a bar code scanner for easy social media shares, timely sales alerts, easy-to-navigate product menu, and intuitive screen graphics have made H&M’s mobile app one of the trendsetters in the m-Commerce market. Eyeing another breakthrough, the company is planning to harness AI for turning online tailoring feature into reality. Sounds brilliant? You too can reap the strategic benefits of the m-commerce boom if you hire the right help and devise new strategies to keep up with the blistering pace of mobile commerce growth. Lowered response time and higher conversions –A native app can retrieve users’ data more precisely and faster than a website. It results in a reduced response or loading time. In fact, according to Qubit, a London-based software company, the page loading speed is one of the key factors that affects the buying decisions and mobile app conversion rates. Here are a few effective ways to reduce your app loading time. Not yet convinced? Hang on, we got something more intriguing! According to a study conducted by Ericsson, a Stockholm-based telecommunication company, the level of anxiety caused by a delay in mobile speed can be compared to the stress triggered while watching a horror movie. Imagine the amount of frustration your customers face while using your slow- loading mobile site! Hence, we tell you that now is the time to get a mobile app and alleviate the stress of your users. For that, if you need to engage professional mobile app development services, so be it. After all, hiring expert help can help you deliver a streamlined user experience to the customers. Strengthening customer loyalty & retention – Do you know the average smartphone users spend over 4 hours and thirty minutes on their mobiles (vox.com)? Out of this total time, a major chunk is spent on browsing one or other mobile apps. This trend is not a surprise, for on-the-go convenience of mobile devices is truly unsurpassable and empowering for the users. So, why don’t you tap its potential and dominate the mobile screen time of your audience? Loaded with interesting features like push notifications, location-based searches, and easy

3. check out processes, mobile apps make it easier for you to acquire and retain more customers. Also, since a mobile app is different from an e-Commerce website, you can experiment with unique ideas and create a new branding experience for the users. Wondering what you have to do to create a strong app brand? First, you must focus on creating a unique logo, custom graphics, and interactive interface for delivering high user experience. Second, you can try using the mechanics of gamification to incorporate features like reward systems, bonuses, badges, and leader boards for driving better customer engagement. Want to explore ideas such as these before you build a mobile app? Feel free to consult the experts of a reliable mobile app development agency for exhaustive guidance and end-to- end solutions. Enhanced customer satisfaction & security – With online shoppers turning towards m- Commerce, it is no surprise that conversions from apps are three times greater than the mobile sites (marketingland.com). But what can take you by surprise is the fact that the opening rate of push notifications is 60%, while that of email notifications is only 20%. So, if you want to market your product or services through your mobile app, the push marketing strategy can take your business places. Moreover, the personalised features and streamlined checkout process have restricted cart abandonment rate at meagre 20% on mobile apps. However, does it mean email marketing has lost its relevance? Find your answer in the article. Also, remember that security is one of those factors that can make or break your m- Commerce sales. Building a secure app that offers an encrypted transaction and data protection should be your priority if you want to generate trust among the audience. With improved customer service, increased security, direct marketing communication, your mobile app can get the users hooked, not to speak of the jackpot it can help you hit. In the words of Lisa Masiello, a well-known business executive and author, “Happy customers are your biggest advocates and can become your most successful sales team” (hubspot.com). Wish the same for your business? Act accordingly and decide your destiny! Way Forward – The rise of m-Commerce is not just a trend, but a major transformation in the world of digital technologies today. If you want to be a part of this expansion, then you should get your business m-Commerce-ready sooner than later. With the global mobile e- Commerce sales expected to touch $3.56 trillion in 2021, do you realise the magnitude of growth opportunities that await you? Now that you know the indispensability of having a mobile app for your e-commerce store, it is time for you to get started. All the best from our end!

4. Resource: https://webguruinfosystem.weebly.com/blog/reasons-your-ecommerce-store-needs-a- mobile-app ……………………………………………………………………………………………………… WebGuru Infosystems Y8, Block-EP, Sector V, Salt Lake Kolkata-700091, India Website: https://www.webguru-india.com/ Email: enquiry@webguru-india.com Phone: +91-8420197208 Follow us on: