User Testing: A Comprehensive Guide

1. User Testing: A Comprehensive Guide As user experience becomes a key factor in determining a website’s success (read, repeat visits and conversions), user testing has become paramount. It’s time to evaluate how user testing works and how you should optimize the website to engage the users. It will help to understand how the real users will respond. Today, let’s explore all about user testing for a website. User Testing: An Overview Many often, the term ‘testing’ evokes an impression that it is done after a site is developed. But that is not the case here. User testing (or usability testing) should be done at every point in the process. According to a reputed website

2. development company, ‘user testing is an integral part of the iterative design process.’ Depending on the outcome, the designers may have to change their course of action. For user testing, the goal is to obtain as much feedback as possible and as early as possible. It will give you ample opportunities to modify several elements without wasting resources. The Importance of User Testing Running user testing will help you to: Find out if the website allows the users to complete specific tasks Identify required modifications to the design Explore possibilities to improve your site’s performance Satisfy users’ expectation User testing also paves way for A/B testing. You can analyze which elements of the website are engaging the most users. Based on the insights, you can perfectly optimize the site. Types of User Testing Below, we will discuss different types of user testing. 1.In-Person vs Remote Testing Remote usability testing requires less time and money than in-person testing. There are two types of remote user testing: Moderated – Its nature is similar to in-person testing. Here, the facilitator interacts with the participants and asks them to perform tasks. However, they are operating from different locations. Such tests are usually performed using screen-sharing software. Unmoderated –It doesn’t depend on facilitator-participant interaction. Rather, an online remote-testing tool is used to monitor participants’ activities. 2.Qualitative vs Quantitative

3. Qualitative user testing focuses on gathering insights and anecdotes about how people use a website. it is ideal for discovering problems in user experience. Quantitative user testing focuses on collecting metrics that denote user experience. For instance, two of the most common metrics are time on task and task success. Qualitative testing is more common than quantitative testing. A Guide to Run User Testing 1.Decide the Aspects of Your Site that Needs Testing Before setting out, it’s important to create a plan for testing the site. A website comprises multiple elements. If you get too involved with minor elements while testing, chances of overlooking major features are high. For instance, you should pay attention to the loading speed of the site, the first impression when the users land, whether the buttons work properly, how the popups appear, and so on. If you have invested in eCommerce website development to build an online store, monitor the checkout page. 2.Set a Standard Before running usability testing, it’s important to understand industry standards. For instance, check your competitors’ sites or even some popular websites from other verticals. These will give you an idea of what users expect from a site or are accustomed to these days. 3.Remain Neutral The experts of website design services, unlike the site owners, have no emotional attachment with the website. Therefore, they can offer a third-person perspective. Further, the professionals will fix the issues and optimize the site. 4.Get Participants For user testing, you need to acquire some participants – both online and offline. Professional UX designers have an entire team to take care of everything. Here, the designers play the role of the facilitator to assign tasks and monitoring results.

4. Methods of User Testing There are several techniques to conduct user testing: Online User Testing – You can check how users are operating on your site. Here, site heatmaps come in handy. You can understand where users are bouncing, which buttons are driving the most clicks, and so on. Eye Tracking – It measures eye movements and analyzes which areas are mostly viewed by the users. By tracking how participants are scanning content from the website, you can extend it to comprehend which areas are ideal for placing the most important content. Prototypes – You can use various tools like Figma, Adobe, Mockplus, Invision, etc. to accomplish user testing. The automated tools offer some valuable insights and reduce the hassles of manual testing. It is considered a fast user testing technique. Beta Testing – It is done just before a site is launched. Through this method, you can get insights into glitches, bugs, and so on. Remember, as an integral part of website development, user testing is not a complete step in itself. It’s important to list the findings and fix the issues. Consistent user testing followed by site optimization will ensure a positive user experience and keep you ahead in the race. Resource: https://www.sociallykeeda.com/user-testing-a-comprehensive-guide/ ……………………………………………………………………………………………………… WebGuru Infosystems Y8, Block-EP, Sector V, Salt Lake

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