Digital Marketing Agency JP Nagar

1. This is why most web designs fail Have got your website ready that not only looks awesome but it’s ranking well? Congratulations! For those of you with dysfunctional websites and wondering what went wrong, this is for you. Web designers too are more than welcome to read if you want to avoid having a bad day with your client for delivering a faulty website. Web design isn’t all about creating eye-candy websites with good pictures and whatnot. Without a marketing strategy for your website, it can fail and plummet in the rankings. Gone are the days when just having a good looking website was enough. Today there are countless competitions and Google’s algorithms to beat to rank number one on search results so that potential customers can find you before they find anyone else. This web designing company in Bangalore develops a website complete with a marketing strategy to outrank your competition and perform well in the rankings. There are many reasons why web designs fail. Determining in which ways it failed to reach your objectives, it can be an easy fix (or worse, redo the entire design). Your objective may have been -  To sell products and services  To provide information about your company  To drive traffic to your business  To generate leads  To let customers stay updated about events and happenings One reason that can be pointed to failure of achieving any of these objectives is not optimizing for SEO.

2. SEO is the one thing that keeps it together and working to be as visible as possible on the internet. Not optimizing the websites for SEO can be detrimental. And costly. Other minor yet costly reasons that can fail web designs are explained further in this blog. Here are some of the terms related to web design and development you need to be familiar with first. Web server - It is a computer that stores software, website’s documents and files to deliver to the end-user when requested. Web host - A web host is a service that allows companies to create a website. Domain - A name that all web servers understand. It is unique just like a social media handle. It is followed by an extension or suffix like .com or .in, etc. SEO - Search Engine Optimization is a common term in digital marketing that refers to a process of optimizing a website or other online presence to drive quality and quantity organic traffic. It is the process that helps your business rank on the search results page. Content management system - A tool which content users can utilize to create, edit and publish content anywhere and anytime. Reasons your web design failed - Not developing a long-term strategy Here’s how the problems start - a customer hires an agency to design the web for their company. The agency hires a professional to the work. The professional designs web and presents it to the client, up and running. The client is happy. Sometime later, the client notices that their website stops functioning and finds out that it is nowhere on the search results page. There are left wondering why and the agency they hired no longer holds responsible for the work they delivered. This is one mistake that most companies make - stopping when they have created a website. Because creating it is just the beginning. The real work comes after that. It’s critical to maintain a website once it’s created to maintain the visibility and brand awareness online. Developing a long-term strategy to keep a website running should be your priority. Including digital marketing in strategies can help in delivering a complete project that sustains in the long run. As one of the best website designing agencies in Bangalore, Webi7 plans for the growth of a website in the long run and ensures it’s complete both in terms of aesthetics and functionality for ranking.

3. Not marketing content and optimizing for SEO Content is one of the best ways to drive constant traffic to your websites. It doesn’t have to be only blogging, though blogging is the best kind of content. You can also do videos, graphics, explainer videos, podcasts and e-books. Great content always triumphs. But, it can go to waste if not optimized for SEO. Similarly, if the website is optimized for SEO but has poor content, then it cannot convert visitors. So content and SEO has to be balanced to work well together. The content should have high-quality, useful information and latest SEO techniques have to be used to promote it for maximum visibility and user experience. It has been found that most companies who regularly post content on their website rank better and earn more traffic than the ones that don’t. Having a page for blogs in your website can bring it traffic from multiple sources and even customers who will likely take an interest in your products and/or services. Lack of effective UX It’s all about the customers, users and the audience. If your products aren’t useful, convenient or entertaining, they won’t be interested in you. Same goes for the website. It has to provide them with the best experience possible. From finding the right information and navigating easily and quickly, they can have a good experience with your website. Like building a house, building a web design takes structured planning, the right people to build it and the right tools.

4. The loading speed of a page, its structure, and design - all accounts to the UX design which is user experience. If your web design isn’t built on these factors, the bounce rate which is when a visitor exits the page after they visit it could be bad. Which is bad for your conversion and sales. Follow the restaurant rule - never keep your customers waiting. Loading speed is crucial in web design. The slower your page loads, the worse the bounce rate can get. So hire a UX expert to design a website that loads quickly. Lack of technical knowledge Lack of knowledge in HTML, Javascript, CSS and server-side languages such as PHP can impact the performance of your website. These languages help in structured coding and mapping of your website, its loading speed and the layout of its elements. Using WordPress plugins and frameworks for websites can greatly impact its performance. Most of the websites are built with WordPress’s framework. The code has to match the framework and in many cases, they don’t. In those cases, the websites become bloated and not fit for use. So hiring someone who is thoroughly experienced in the technicalities of web development can prevent frustrating server errors and other related problems. Hire them if you need a dynamic website. Also read: Difference between static and dynamic websites Do you feel you have made any of these mistakes? Well, we understand that it is a costly task to fix problems in your website or redoing the entire design, starting over with a complete website that’s functioning and performing well in the rankings will be worth it. After all, a website is the first point of contact for your customers. A good website can create a lasting impression on them and you will have earned loyal customers. So get on with it and give your failed website a makeover! Lack of testing Before launching a website it has to be tested. You have a well-designed website that’s not performing well. The cause could be lack of quality testing. Testing a website can show errors in it that are preventing it from performing well. It could be loading speed, navigational errors, large image files, 404 errors, etc. A website that is tested well can perform exceptionally well. Mobile-friendliness not be ignored Mobile-friendliness should be your top priority. People search for information more on their phones rather than on their desktops because it is simply more convenient and portable everywhere.

5. If your website is not functioning or optimized for mobile use, it is no better than not having a website at all. Google gives preference to mobile optimised websites and the best user experience, so a well-designed website optimised for mobile makes both Google and the users happy, therefore running well in the search results. Reasons why web design companies fail 1. Unqualified professionals - If you need a simple website, then hiring young professionals is fine. Some companies, especially start-ups hire professionals who don’t have enough experience to design more complex websites to save money. This leads to unprofessional work that does not reach client’s expectations anywhere near and they are presented with faulty websites. The company too suffers a loss of valuable time and money So always hire qualified professionals to design dynamic or complex websites. As a digital marketing agency in Bangalore, Webi7 employs a complete team of professionals both in web development and marketing to deliver projects that perform excellently. 2. Poor project management - If an agency doesn’t present a plan to the clients, it consequently leads to a lot of confusion, changes and frustration from both sides. An idea of what the website looks needs to be presented to the client so that the project runs smoothly. Designers need to plan, from scratch to end and then develop an after-launch strategy for website design and performance. This planning is also beneficial at the time of presentation to the clients. 3. Lack of required team - Some companies don’t have the required team to build a website. As explained earlier, simply designing a website isn’t enough today. It needs to have a digital marketing strategy for it to perform well. So, a company that doesn’t have a well-rounded team can deliver unfinished or half-finished projects. A web designing company also needs to have -  Digital marketing team  SEO specialist  Content developer  Business strategist  Programmer  Graphic designer

6. A team of these professionals working together can result in a complete website development project. Whenever you approach a company to design a website for you, ask about their content strategy. Without content, a website is incomplete. 4. than 5 or 10 years. Their experience and how old the company matters to them. So they choose these companies over start-ups. Start-ups may fail due to this disadvantage of a lack of experience but can persist with small projects and building trust with the customers. You can go to a start-up company if you need a simple website or a budget-friendly website. You can trust a start-up company to their job well given they plan end-to-end management. 5. Demand doesn’t meet supply - The competition is quite tough. More companies are coming up and clustering around existing ones. The demand for their services may not always meet their expectations. As a result, loss is incurred and some companies either close up or shift somewhere else. 6. Out-dated services - It is very important to stay on top of the trends in the industry and deliver projects that are up-to-date in terms of quality, performance, SEO, design and other factors that affect a website’s functionality. Companies that are still providing services not updated from years fail to thrive. Modern websites require modern tools and modern look to perform for modern day. It’s not easy because of many reasons that make competition tough to beat. Reasons like Google’s algorithms, too many similar companies, marketing challenges, etc. So employing modern techniques is very much required to beat the competition and rank better among them. Failing to do so can result in poor service from an agency. Lack of experience - Customers are swayed by companies that have existed for more What they can do about it It’s not about just surviving, but also thriving in the industry. To thrive, delivering quality services at a competitive price is a start. Here are what companies that are failing can do to rise up in the game - Hire all the required professionals to complete a team required for building a website that functions well in all ways, including marketing specialists. Hire professionals with complete skill sets and experience in the industry if you are going to be a full-fledged web design company

7. If you are a start-up company, focus on getting as many projects as you can, however small, and work on building a strong customer base and impressive portfolio. Then you can focus on expanding your business. Plan from start to end. The end isn’t finishing a web design. It’s about marketing strategy to keep it going up in the rankings. Plan for the long-term and develop a growth marketing strategy for the websites you build. Test the website before it goes live for quality, errors, and performance. Your end-goal should be driving profit, it should be making your customers satisfied. That alone can bring you profit and build reputation. What you can do to avoid having a faulty website As a customer, if you are going to an agency to ask them to design a website for your company, keep in mind that just having a pretty website isn’t everything. Go for the one where marketing is given importance to. Especially content. Make your goals and requirements clear to the company or professionals you hired. Plan your goals for the long-run and ensure that they deliver a smooth project management plan or presentation. As someone who is going to design a website, program it well with code and frameworks fitting together to avoid costly errors. Use the latest techniques and add the latest elements for it to function well for today’s search engine. It cannot be stressed enough that a website is a company’s most important asset. Contact us Webi7 Digital Media Website : https//webi7.com Contact No : 7760720004 Email : info@webi7.com