Social Media Marketing Agencies in Bangalore

1. What sales enablement can do for digital marketing What is sales enablement? Sales enablement meaning - Sales enablement is the process of providing the sales team with the content and tools to enable them to sell more effectively. The information has to be customer-centric and completely focused on the buyer rather than the sales. It can be related to sales best practices, product description, content about a brand and their products, instructions, benefits, and tools used in sales. The point of providing the information is to engage the customers through their buying journey. It eases the customers into moving forward in the sales funnel. The first step in sales enablement is finding what the buyers want. Who are they? What do they desire? What are they interested in? And what kind of information they are looking for? Creating content based on these questions will enable a salesperson to communicate with the customers and market to them without any hassles. Companies with the best digital marketing agency use well-researched information and content for sales enablement. That being said, sales enablement becomes an important part of digital marketing. With the right content and information, it can deliver higher ROI. So investing in information and content can make your digital marketing more effective and efficient.

2. How is sales enablement done? Half of the B2B sales team are wasting time on unproductive prospecting. Sales enablement involves a process like any other strategy in digital marketing and starts with defining your marketing goals. Using the best sales enablement strategies for marketers can be beneficial in customer acquisition and customer retention. Here are the best sales enablement practices - 1. Training - the first and foremost skill a salesperson should have is good and effective communication skills because they are the people who can truly generate leads. That makes them an important part of the team in an organisation. Without proper training, your salesperson can deliver the right content and get the right results. Sales enablement will not work for you. So equip your salesperson with the right skills by training them in communicating and connecting with the clients. 2. Research the buyers - Before creating content or providing the information for sales enablement, you need to research the buyer’s behaviour - what kind of information they need to make their decisions easy in the buying process? Their behaviour pattern in the sales funnel, what kind of content they need at each stage in the buyer’s journey, what kind of products they look for, and more. That way, the information you provide becomes relevant and resonates with the buyers. 3. Produce relevant content - Understand that your leads are looking for different kinds of content at each stage in the buyer’s journey. Provide relevant content at the right time. The sales organisation must provide the content to the sales team so that the process runs smoothly. 4. Use Chatbot - Use free chatbot tools like Hubspot’s conversation to manage to send personalised messages to the customers. To use this feature more effectively and get more engagement, optimise chatbot on pages where people tend to have most queries like in your products page or pricing page. 5. CRM - Customer Relationship manager. This helps coordinate with your sales team and easily manage and update all the deals. CRM will be the single point of contact and resources for your organisation. How can sales enablement strengthen your digital marketing investment? According to a study in 2019, companies that had a well-defined content strategy in place for sales enablement, their outcomes were 5 times more positive than the companies that didn’t have well-defined sales enablement. They also had 27.1% win rate

3. Most companies produce poorly planned content that doesn’t appear on the search results according to the timeline or usefulness. So integrating sales enablement with digital marketing ensures that your process is carried out smoothly with actionable results. Top digital marketing companies in Bangalore plans and aligns sales and digital marketing services to scale your business higher. With digital marketing, you can find and provide the right content for sales enablement, and vice versa, thus strengthening your digital marketing investment. With the amount of content hounded at the potential buyers, it makes their decision harder and complex. So aligning sales enablement with digital marketing helps ease that process. CONTACT US WEBI7 DIGITAL MEDIA Website : https://webi7.com/ Contact No : +91 7760720004 Email : info@webi7.com