Outbound Telemarketing and Inbound Telemarketing - What’s the difference?

1. We’re hiring ? hello@callyzer.co Home Features Schedule a Demo Pricing FAQ Login Sign up – It’s Free Inbound and Outbound Telemarketing - What’s the difference March 10, 2022 Client Logo The world of marketing has changed immensely over time. The marketing business has evolved; it's not just TV commercials, billboards, and print ads. We have different marketing channels like social media, emails, SMS, YouTube, and even Instagram. Yet, with all the innovative marketing strategies, Telemarketing still stands out. Inbound and Outbound Telemarketing is still running head to head in the race. Telemarketing is one of the most efficient and cost-effective methods for generating prospective leads and growing revenue. A company can reach a larger audience to sell products or services through Telemarketing.  Recent Blog Marketing involves heavy investment in advertising. Small industries go for Telemarketing to avoid spending a larger amount of money on traditional marketing channels. The basic concept of Telemarketing is: Call more to earn more! Let's define Telemarketing first. What is Telemarketing? Inbound and Outbound Telemarketing - What’s the difference How Telecalling Software can help your business to grow efficiently How to choose the perfect call tracking system Telemarketing is a marketing strategy to promote products or services to clients via phone. Its primary aim is to encourage potential clients to buy or subscribe to a product or service. It helps a company in expanding its customer database IVR(Interactive Voice Response): Drawback & Alternatives Telemarketing involves two types of methods: Inbound Telemarketing and Outbound Telemarketing. If you are looking to get detailed insight into this efficient marketing tool, you are at the right place. Inbound Telemarketing: Brief Definition Inbound telemarketing is a reactive approach that allows customers to call first. Companies make pre-sale efforts by advertising their products or services through their website, social media, or direct

2. mails. Customers are encouraged to call and inquire about a product or service through such advertisements. In inbound telemarketing customers already have an interest in your products. Your job is to answer them and give detailed insight and information they require. This method of telemarketing provides you with a strong understanding of customers' needs and queries. The real challenge lies before the customer calls. Your advertisements should be strong enough to attract potential clients to enquire about your products. The company should assign handsome investment in publishing attractive advertisements using various marketing channels like social media, print, television, or radio. If you manage to attract your target audience by compelling advertisements, your half job is done. Later experienced inbound telemarketers can interact with potential clients. Studies have found that conversion rates are higher through inbound telemarketing than outbound telemarketing. Outbound Telemarketing: Brief Definition When we say telemarketing, cold calling comes to our minds immediately. Outbound telemarketing or Cold Callings is a proactive type of telemarketing. In outbound telemarketing, you need to reach your target audience who have not shown any prior interest in your products or services. It aims to provide knowledge about your product to prospects through an unsolicited phone call and convince them to make a purchase. Telemarketers ' jobs get harder as they deal with consumers who have not shown prior interest in your products. Thus, cold calling is tougher to crack than inbound telemarketing. Often outbound telemarketers are treated with rejection. Additionally, people also find outbound sales agents annoying. However, outbound telecalling is best used by small-scale businesses with a low budget for marketing. Quantity and quality of calls make a difference in this method of telemarketing. The more prospects you reach, the more business you get. For successful outbound telemarketing, you should have a team of experienced telemarketers with great skills in sales and a high tolerance for rejection. A great script is also a must to convince your target customers. Key Differences between Inbound and Outbound Telemarketing Inbound Telemarketing Outbound Telemarketing It is quite a difficult type of telemarketing. 1.It is a liberal and easy-going type of telemarketing 2.Inbound Telemarketing is expensive as it needs pre- sale efforts of advertising through various marketing channels. Outbound Telemarketing is cost- effective as it does not require pre- sale efforts. 3. It is a two-way communication It is a one-way communication 4.Leads are organic. We need to seek leads. How Call monitoring systems affect inbound and outbound telemarketing? An unanswered call might make you lose a potential client. Customers do not appreciate it when their calls are not heard. Thus, giving your company a bad reputation. Inbound calls are very important for your

3. business to grow. Not attending or missing out on a single inbound call can harm your business' growth. In today's era, customers want services quickly. In such a scenario, when there are no telemarketers available to attend client calls, it can badly impact your brand. It can also poorly affect the lead conversion rate of your marketing campaign. Technology is a savior in each scenario. Companies should opt for call tracking software to avoid unanswered calls and losing revenues and goodwill. Introduce call tracking software in your business When you invest an adequate amount in marketing, you should also track your telemarketing team's performance. One should have the right tool and plan to monitor each aspect of the business. With a modern call tracking system, you can monitor your team and derive detailed insights into each team member's performance, sales report, and information of lead conversions. You can get a detailed report of each telecaller's performance, which provides information about every attended or unanswered call. When you closely observe each team member's performance through a call tracking system, there is a guaranteed increase in the team's productivity and revenue of the business. How do we get best results with Callyzer? Callyzer is jam-packed with features that help you track your ongoing marketing campaigns. It provides you with real-time information about how the campaign is performing. It is crucial to keep track of each inbound and outbound call for a marketing campaign to be successful. Here is a list of features that Callyzer offers: 1. Deep Analysis & Statistics Callyzer helps you analyze all communication activities with summarized, detailed analysis and statistics. This call monitoring system offers detailed statistics of Graphical representation of hourly total no calls & duration, Average duration per incoming calls & outgoing calls, Average Duration per Call, Average Duration per Day, and Top Answered, Dialer & Caller.  2. Call Recording Synchronization  Callyzer allows you to synchronize each call recording of an employee's device to a central cloud-based dashboard. Team Managers can easily view, listen and closely monitor each call, recording each call. This feature helps you monitor telecallers' performance and train them to work better.  4. Efficient Lead Management  Callyzer helps you manage your leads efficiently and convert your leads to potential customers. You can import bulk leads and assign them to respective telesales employees. The intelligent lead management system helps you get in touch with each lead and never miss any opportunity. Callyzer also provides a notation section where employees can feed notes after a call is attended.   Callyzer helps you keep track of each employee's performance which helps in increasing productivity and boosting sales.   

4. Looking for an efficient call tracking system? Call us today and learn more about the benefits of using Callyzer and its amazing features. Book your demo today! Looking for an efficient call tracking system? Call us today and learn more about the benefits of using Callyzer and its amazing features. Book your demo today! Callyzer Follow us on Contact Us Home About Features Terms of Services Privacy Policy FAQ Name Email Facebook  Twitter  Select Industry Phone +1 Linkedin  Your Message   Your Answer 208 - Elite, Near Shapath Hexa, Opp.Honest Restaurant, Near Sola Bridge, SG Highway, Ahmedabad - 380060, Gujarat, India. hello@callyzer.co SEND US 8 + 11 = © 2021 All Rights Reserved Callyzer.co