PROPHESY PR OCESS O RIENTED P ERFORMANCE HE ADED S TRATEG Y

1. PROPHESYPROCESS ORIENTED PERFORMANCE HEADED STRATEGY Nuran Acur, BSc. MSc.Supervisor: Dr. Umit S. Bititci16 June 1999

2. PROPHESYPROCESS ORIENTED PERFORMANCE HEADED STRATEGY • Research Objectives • Strategy • Strategy Levels • Research Method & Schedule • PROPHESY Process • PROPHESY Benefits • Next Phase :1999-2001

3. RESEARCH OBJECTIVES The Objective of the Ph.D. is to answer the following two questions: • In the context of Manufacturing Strategy how is a Business Process approach different from the traditional? • What are the benefits and limitations of a Business Process based approach compared to the traditional?

4. STRATEGY Your Desired Destination (Objectives) Use Approach to remove the obstacles, big boulders, one at a time Be sure to keep improvements efforts focused on the road NOT OUT HERE ! The strategic plan is the “road” to the desired future state of the organisation Your Starting Point (Present Situation)

5. Corporate Strategy Business Strategy Functional Strategy Marketing Strategy Manufacturing Strategy ……. TRADITIONAL LEVELS OF STRATEGY Nuran Acur  June 1999

6. Corporate Strategy Business Objectives Business Unit Strategy Business Strategy Functional Strategy Business Processes Strategy Operate Processes Strategy Generate Demand Develop Product Support Product Marketing Strategy Manufacturing Strategy Fulfil Order Customers Suppliers ……. Support Processes Strategy Technology Management Financial Management HRM Information Management BUSINESS PROCESS BASED APPROACH TO STRATEGY DEVELOPMENT TRADITIONAL LEVELS OF STRATEGY Nuran Acur  June 1999

7. PROPHESY CORE COMPETIENCIES INDICATORS STRATEGIC CAPABILITIES PERFORMANCE TRANSFER ACTIONS OBJECTIVE STRATEGY FORMULATION MISSION SCENERIO PLANNING STRATEGY IMPLEMENTATION STRATEGY REVISION

8. PROPHESY TECHNOLOGY GOVERNMENT BUSINESS SOCIETY BUSINESS UNIT COMPANY BUSINESS PROCESSES SUPPLIERS COMPETITORS ECONOMY

9. PROPHESY PROCESS Corporate Mission Strategy Formulation Objectives Core Competencies Strategy Implementation Performance Strategic Capabilities Strategy Revision Monitoring & Controlling Scenario Planning

10. Define Company Profile Define Business Units Define Profit Loss Account Define Current Strategy Define Business Objectives Business Unit Analysis PROPHESY STRATEGY FORMULATION

11. Deploy Business Objective to BU Establish Business Unit Strategy Develop Operation Process Objectives & Action Develop Support Process Objectives & Action Compile Process Strategies to Business Strategy Review Strategy PROPHESYSTRATEGY IMPLEMENTATION

12. Adopt Strategy Review Mission Review Objectives Adopt Strategy & Locate Enablers PROPHESYSTRATEGY REVIEW

13. PROPHESY- BENEFITS • Aids the rapid development of real-world, sensitive and unique Process Based Strategies • Drives change activities in the light of external events • Helps create: • A set of improvement objectives • A coherent actionplan toaddress improvements • Generates scenarios to provide strategy options • Minimises the time from analysis to implementation • Improves cross functional interaction and aids group decision making

14. 1997 1998 1999 2000 2001 June • 1. Literature Review • 2. Develop PROPHESY • 3. Test the application of the model • 4. Analyse and reflect on results • 5. Discuss and conclude CASE STUDY IN DAKS NEXT PHASE : 1999-2001 PROPHESY PAPERS WORKBOOK