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The Campaign for CSULB

Join the campaign to support CSULB's comprehensive plan, which includes capital projects, scholarships, and research initiatives. Help reduce student loan debt and ensure the university's growth and success.

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The Campaign for CSULB

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  1. The Campaign for CSULB A Presentation to the Academic Senate October 9, 2014

  2. A COMPREHENSIVE CAMPAIGN • Touches every corner of campus • Includes all types of gifts • Capital (e.g., buildings, renovations, equipment) • Non-Capital (e.g., programs, scholarships) • Pledges (e.g., planned gifts)

  3. WHY DOES CSULB NEED PRIVATE SUPPORT? • Helps reduce or eliminate student loan debt • Contributes to the growth of research, scholarship, and creative activity on campus • Enriches the college experience for all students • Allows the university to flourish even when the state decreases its budget contributions

  4. CAMPAIGN THEME

  5. PRIORITIES (or “PILLARS”) • Transformation • Includes programmatic innovation through faculty research and creative and scholarly initiatives • Unequaled Access • Increasing access to CSULB and ensuring the success of admitted students • A Greater Community • Includes partnerships and capital projects that benefit both campus and community

  6. CAMPAIGN TIMELINE

  7. Measuring Success

  8. MEASURING SUCCESS By Reaching Our Goal: $225 Million

  9. MEASURING SUCCESS (cont.)By Priority/Pillar

  10. MEASURING SUCCESS (cont.) By Unit Totals

  11. MEASURING SUCCESS (cont.) By Gift Type

  12. MEASURING SUCCESS (cont.) By Constituent Type

  13. MEASURING SUCCESS (cont.) By Donor Participation No. of first-time donors: 48,700+ Average gift amount: $1,098 Average amount raised each … WEEK: $541,630 DAY: $77,376 HOUR: $3,224 Total number of gifts: 230,000+

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