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The Internet, Digital Media, and Media Convergence

The Internet, Digital Media, and Media Convergence. Chapter 2. Smartphones and Media Convergence.

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The Internet, Digital Media, and Media Convergence

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  1. The Internet, Digital Media, and Media Convergence Chapter 2

  2. Smartphones and Media Convergence Along with computers, digital music players, and a new generation of touchscreen devices like the iPad, smartphones are part of the general shift to media convergence in media devices over the past decade.

  3. Figure 2.1: Distributed Networks

  4. People Embrace Digital Communication • Digital communication • Image, text, or sound is converted into electronic symbols, which are transported and reassembled as a precise reproduction. • Includes e-mail and instant messaging

  5. What Are Social Media? • Venues for social interaction • Virtual communities that are multiplatform, participatory, and digital… truly democratic • Platforms that enable the interactive Web by engaging users to participate in, comment on, and create content as a means of communicating

  6. Media Convergence on Our PCs • Media converges on computers • Users can access: • Movies (Netflix and Hulu) • Music (iTunes and Spotify) • Books (Amazon and Google) • Games • Newspapers and magazines • Services such as Skype and iChat can replace telephones

  7. Media Convergence on Our TVs • Examples • Internet-ready TVs • Video game consoles such as Xbox, Wii, and PS3 • Set-top boxes such as Apple TV, Google TV, Roku, and Boxee • Consumers use multiple avenues to access media content.

  8. Mobile Devices Propel Convergence • Smartphones and tablet computers can be used for: • Texting • Listening to music • Watching movies • Reading books and magazines • Connecting to the Internet • Playing games

  9. The Impact of Media Convergence and Mobile Media • Media consumption is mobile and flexible. • Merging of media onto one device blurs distinctions between what used to be separate media • Formats are morphing • We can experience media in multiple manners simultaneously

  10. The Changing Economics of Media and the Internet • Apple established the new media economics. • Provided a market for music on iTunes in exchange for a 30-percent cut of the revenue • Amazon • Followed suit, creating the Kindle and selling e-books for a cut of the revenue

  11. Ownership and Control of the Internet • Connected to three issues • Security of personal and private information • Appropriateness of online materials • Accessibility and openness of the Internet

  12. Information Wants to be Free • Wikileaks • The Guardian

  13. Google

  14. Web ▪ Web Search ▪ Google Chrome • iGoogle Specialized Search • Google Blog Search ▪ Google Patent Search ▪ Google Finance ▪ Google Alerts ▪ Google Custom Search ▪ Google Product Search ▪ Google Scholar ▪ Google Trends Media ▪ YouTube ▪ Google Images ▪ Google Videos ▪ Google Play ▪ Google News ▪ Picasa Social • Google + ▪ Knol • Reader • Groups • Orkut • Blogger • Google Talk Geo ▪ Google Latitude ▪ Google Earth ▪ Google Maps ▪ Panoramio • Google Offers • SketchUp Mobile • Google Mobile • Android • Motorola Mobility What Google Owns Home & Office ▪ Gmail ▪ Google Sites ▪ Google Translate ▪ Google Docs ▪ Google Calendar ▪ Google Voice ▪ Google Wallet Advertising • Adwords and AdWords Express • Adsense • Google Mobile Ads • Google Analytics • Google Display Network • Google Video Ads • Google TV ads • FeedBurner

  15. Access: The Fight to Prevent a Digital Divide • Digital divide • Refers to the growing contrast between “information haves” and “information have-nots.” • Smartphones are helping to narrow the gap. • Still a big gap between the United States and the rest of the world

  16. Net Neutrality: Maintaining an Open Internet • Net neutrality • “Every Web site and every user has the right to the same Internet network access and speed • Major telecomm companies want to offer faster connections and priority for those willing to pay higher rates.

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