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Wilson Pen Company The Targa

Wilson Pen Company The Targa. History. Founded in 1996 by Neil Wilson Initial staff 6 people 1 st year sales of $1,500,000 2 nd year Jack Harper invented Master tip Sales climbed to $5,750,000 3 rd year sales grew to $14,500,000. Wilson’s at Present. $27,320,000 company

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Wilson Pen Company The Targa

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  1. Wilson Pen CompanyThe Targa

  2. History • Founded in 1996 by Neil Wilson • Initial staff 6 people • 1st year sales of $1,500,000 • 2nd year Jack Harper invented Master tip • Sales climbed to $5,750,000 • 3rd year sales grew to $14,500,000

  3. Wilson’s at Present • $27,320,000 company • Employing 45 people • Grown to medium size company in 4 years • Expansion of product line • Entering new Niche Market

  4. Mission Statement “Wilson Pen’s Company views it’s mission as providing quality writing instruments to consumers at a reasonable price. Wilson Pen’s wants to build long-term relations with our customers and be perceived as the leader in innovative products, serving every segment of the market.”

  5. The Talking Targa • Statement of style and flair • Platinum, Gold, Silver, Bronze and Plastic Casings The Last Word in Elegance

  6. One Of A Kind • Comfortable to hold • Revolutionary point with no skip ink • Guaranteed leak proof • Ability to write on waxed and oily surfaces • Tested by NASA to write at 90ْ & 180ْ • Micro digital recording device • Enables up to 10 minutes of recording

  7. Market Research • Anka Retail Marketing Consultants • Objective: Need for high quality pen • Approach • Surveyed 100,000 business professionals • 90 minute Focus Groups of 20 participants • Toronto, Montreal, Vancouver & Halifax • Results • Potential of $344,514,712 in Ontario • 2,194,500 pens to be sold in Ontario

  8. Projections for MacKay Buying Group

  9. Projections for MacKay Buying Groups 100 Members

  10. Advertising Campaign • $750,000 committed to advertising • 12 week campaign on T.V & Magazines • T.V ads on CTV, CBC & Global News • Magazine ads in MacLean’s & Canadian Business • Ads will represent your • Store, logo and location

  11. Advertising Campaign Dates

  12. Direct Mailing • Focused at Business Professionals • Your clients and prospects • Aid in warming up call • Build desire for Targa • Create an easy sale

  13. The Facts • Wilson’s is ambitious and innovative • The Targa is unique, one of a kind • Enables you to enter niche market • Potential Sales of $34 to $51 million • Research proven sales • Strong $750,000 advertising campaign • Members Sales, $344 to $516 thousand each

  14. Wilson Pen Company “Join a Strong Advertising Campaign and Open the Door to a New Market.” THANK YOU

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