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5 th Birthday Campaign: Microsite and Social Media

5 th Birthday Campaign: Microsite and Social Media http://5thbday.usaid.gov/pages/Home.aspx KMS Project HIPNet Meeting June 15, 2012. Knowledge Management Services ( KMS ) Project Woman-owned small business contract Ceiling: $20,132,000 Period: March 2011-March 2014

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5 th Birthday Campaign: Microsite and Social Media

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  1. 5th Birthday Campaign: Microsite and Social Media http://5thbday.usaid.gov/pages/Home.aspxKMS ProjectHIPNet Meeting June 15, 2012

  2. Knowledge Management Services (KMS) Project • Woman-owned small business contract • Ceiling: $20,132,000 • Period: March 2011-March 2014 • COTR: Jeff Evans, SPBO • Alternate COTR: Bob Emery, HIDN • Technical Advisor: Tara Lewing, PRH • Prime: Insight Systems Corporation • Subcontractor: John Snow, Inc.

  3. KMS Contributions to the 5th Birthday Campaign • Development of microsite on USAID GH Website, • Creation of social media strategy in conjunction with USAID GH and LPA • Collaboration with campaign partners • Implementation of social media strategy • Creation of fast drawing animation • Monitoring and evaluation of results

  4. Website Statistics • 58,245: Site Visits • 46,969: Unique Visitors • 142,678: Page Views • 13,847: Referrals from Twitter • 6,250: Referrals from Facebook • 1,046: Referrals from E-cards

  5. Social Media Statistics: Twitter Total: 5,808: Retweets or Mentions since launch 117,335,685: Potential Reach 2,411: Followers (1167 new this week) 215M: impressions of #5thBDay on April 23 Yesterday: 1,191 Retweets or Mentions 79,277,254 impressions on #5thBDay

  6. Social Media Statistics: Facebook and YouTube Facebook Page: 775 likes and 132,933 total reach yesterday alone YouTube Page: 6,536 views  

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