British Council India

1. AKQA: British Council Customer Experience Design for India v0.2 British Council India Customer Experience Design v0.2 Jan. 6th launch

2. AKQA: British Council Customer Experience Design for India v0.2 Content for Jan. 6th launch • Education UK • English Language Teaching • Scholarships to the UK • KLC Delhi & UKnowledge • Links to Science Festival 2002

3. AKQA: British Council Customer Experience Design for India v0.2 Supporting documents • India navigation • BC_India_navigation_elements_0.5.xls • India Site Map • India Launch Site Map v0.4.vsd • Global CED with template types • British Council CED v0.5.ppt

4. AKQA: British Council Customer Experience Design for India v0.2 Education UK

5. AKQA: British Council Customer Experience Design for India v0.2 Education UK • Separate brand & URL to be promoted • Global content includes searchable course database • Local content generated in-country will hosted & managed through Obtree CMS • CED therefore defined how customer gets to Education UK content • Not the information architecture or page layout for Education UK site • See BC_India_navigation_elements_0.5.xls >”Students” worksheet for for detail of direct links into India Education UK site

6. AKQA: British Council Customer Experience Design for India v0.2 USER FLOW: POSSIBLE user flow between BC India and India EdUK sites Obtree C3 Hot Courses EdUK site EdUK topic 1 - detailed content EdUK topic 2 - detailed content EdUK Homepage - link to EdUK topic 1 - link to EdUK topic 2 - link to EdUK topic 3 - link to EdUK topic 4 - link to EdUK topic 5 - link to EdUK topic 6 India Homepage - nav to EdUK - link to EdUK topic 2 - link to EdUK topic 3 - link to Ed homepage - link to Education topic 2 e.g. Course search or Global content EdUK topic 3 - detailed content Education Homepage - link to EdUK home - link to EdUK topic 1 - link to EdUK topic 4 - link to Education topic 2 EdUK topic 4 - detailed content EdUK topic 5 - detailed content Local content e.g. Visas EdUK topic 6 - detailed content BC India branded Education topic 2 - detailed content Education UK branded

7. AKQA: British Council Customer Experience Design for India v0.2 English Language Teaching

8. AKQA: British Council Customer Experience Design for India v0.2 Current ELT section • Current ELT homepage lists a 13 set of graphical links with text explanation • Some content is targeted at Learners, some at Teachers • Links are to general English content, specific ELT content or to other sites • 9 of 13 are external links: • Learn English, Learn English for Kids, Military English, Football Culture, English in Britain, India English, Teach English, INE, Language Assistant • 4 of 13 to be re-developed within CMS: • Teaching Centre Delhi, English Zone links, ELTecs page for Jan. 6th • English Exams after Jan. 6th

9. AKQA: British Council Customer Experience Design for India v0.2 ELT structure • Multiple routes will be provided into content • Learners • Teachers • Generic interest in ELT activities • Core ELT launch content is Teaching Centre Delhi • Secondary ELT launch content is English-Zone links section

10. AKQA: British Council Customer Experience Design for India v0.2 Teaching Centre Delhi • Currently has inconsistent LHS nav. throughout section; content not grouped topically • Unclear if LHS links are to general English content, specific Teaching Centre content or to other sites • Not all core content areas are available from LHS nav.– e.g. customer cannot get to Courses easily from Enrolment or Contact page and instead needs to return to Teaching Centre homepage • No links to Examination section despite many relevant direct references

11. AKQA: British Council Customer Experience Design for India v0.2 Teaching Centre - content detail • Link courses directly to Examinations that can be taken as a result (end Jan. release) • Use online resources as supporting links, but do not promote as part of the core Teaching Centre offer • Allow for additional content to be developed within these top-level 3 content groups • Uses different page types within Section type A navigation • See: India Launch Site map v0.4 for detail

12. AKQA: British Council Customer Experience Design for India v0.2 INDIA I.A.: Teaching Centre Delhi India Homepage Via main navigation system Study English in India Teaching Centre Section type A internal navigation ELT Homepage Why learn English with BC Courses available How to enrol on a course Same template / UI Our Teaching centre(s) General English Course dates Teaching methodology Conversational English Enrolment information Student testimonials IELTS preparation FAQs Meet the trainers Young Learners Extra content 1 (opt.) FAQs Business English Extra content 2 (opt.) All these pages should allow links direct to Exam section where available, and to online resources if relevant. Also links to Course dates and enrolment. NB - max. number of courses catered for =15 Planning allows for development of 2 extra sections - Japan also has ‘Your level’ and online application form. Training Packages Detailed info All these content pages map to a specific UI template type.

13. AKQA: British Council Customer Experience Design for India v0.2 Site Map v0.4: Teaching Centre Delhi

14. AKQA: British Council Customer Experience Design for India v0.2 USER FLOW: I want to study an English course in India BC India Homepage Navigation directly to ‘Study English in India’ Study English in India Selects Teaching Centre on ELT Learners page Teaching Centre Why learn English with BC User selects from navigation or core page content User selects <course name> Courses available Course details • From this page, user can get to: • Enrolment information • Course dates • Relevant Exams • Teaching Centre locations How to enrol on a course

15. AKQA: British Council Customer Experience Design for India v0.2 Course listings UI – Teaching Centre • Uses Course listings UI with relevant Section type A navigation present

16. AKQA: British Council Customer Experience Design for India v0.2 Course detail UI – Teaching Centre • Uses Course detail UI with relevant Section type A navigation present

17. AKQA: British Council Customer Experience Design for India v0.2 ELTecs page • Will be redeveloped in Content UI • Will link to ELTecs section on Teach English site • See: India Launch Site map v0.4 for detail

18. AKQA: British Council Customer Experience Design for India v0.2 English Zone links • Will be redeveloped using Subject UI as introductory page, and Content UI for detail of links • Architecture remains as per current pages • Three groupings for • Teachers • Learners • General interest • Uses Section type A internal navigation • See: India Launch Site map v0.4 for detail

19. AKQA: British Council Customer Experience Design for India v0.2 Site Map v0.4: ELT E-Zone links

20. AKQA: British Council Customer Experience Design for India v0.2 Scholarships

21. AKQA: British Council Customer Experience Design for India v0.2 Scholarships • Deep, complex content • Not just about Scholarships – there are other types of training/funding • Different awarding bodies / application processes & criteria / types of funding • Links to external content on non-British Council managed scholarships as well • Database being developed at BC Manchester will not be ready for Jan. 6th so no link will be included • Content will also provide contextual links to Education UK content

22. AKQA: British Council Customer Experience Design for India v0.2 Scholarships - Section structure • Six top-level content groups to answer the questions: • What does British Council have to do with funding? • What types of scholarships does the British Council have? • How do I apply for a scholarship? • Tell me about professional networking? • What other scholarships could I apply for? • What happens after I have completed my scholarship? • Uses Section type B internal navigation

23. AKQA: British Council Customer Experience Design for India v0.2 Site Map v0.4: Scholarships & Training

24. AKQA: British Council Customer Experience Design for India v0.2 Scholarships listings UI • Uses Scholarships Listings UI with relevant Section type B internal navigation • Each listings page e.g. Chevening long-term open, Chevening long-term share, Chevening short etc – lists all scholarships available in that category and links to the relevant detail page • Each listings page also links to EducationUK to allow a course/institution search

25. AKQA: British Council Customer Experience Design for India v0.2 Scholarships detail UI • Uses Scholarships details UI with relevant Section type B internal navigation • Each listings page also links to EducationUK to allow a course/institution search

26. AKQA: British Council Customer Experience Design for India v0.2 Knowledge & Learning Centre

27. AKQA: British Council Customer Experience Design for India v0.2 KLC and associated services • Brief needed urgently for this section • Assume Section type B navigation: • About UKnowledge • About E-Zone • About Library • About Videoconferencing • About Managed Learning Courses • About Education UK Zone • See India Launch Site map v0.4

28. AKQA: British Council Customer Experience Design for India v0.2 Site Map v0.4: KLC & UKnowledge

29. AKQA: British Council Customer Experience Design for India v0.2 Science Festival 2002

30. AKQA: British Council Customer Experience Design for India v0.2 Science Festival 2002 • British Council India site will direct customers to www.sciencefestival.org • Multiple access routes to this site • see Navigation_elements_v0.5.xls and Site Map v0.4 for detail • From navigation elements, the link is direct to this site • From within a specific page, link will be supported by a paragraph of introductory copy that is relevant to the page • Will also be promoted on Events pages

31. AKQA: British Council Customer Experience Design for India v0.2 Site Map v0.4: Science Festival 2002 link / Other content

32. AKQA: British Council Customer Experience Design for India v0.2 Other content

33. AKQA: British Council Customer Experience Design for India v0.2 Other content • Three events will be promoted in the Events section at launch • Science Festival 2002 • Get Connected 2002 • Education UK Fair: 8 -23 February 2002 (will also be accessible from ‘Learning’ page) • Contact Information for the 11 locations in India • 4 British Council offices & libraries • 7 libraries

34. AKQA: British Council Customer Experience Design for India v0.2 Next actions • AKQA deliver Jan. 6th 2002 site as per: • BC_India_navigation_elements_0.5.xls • India Launch Site Map v0.4.vsd • British Council CED v0.5.ppt • AKQA complete planning for complete India site for delivery at end Jan. 2002