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South Africa

South Africa. Geography. Southern tip of African continent Twice the size of France Mountains, Desert, Tropical Depending on location Meeting place of Indian and Atlantic Oceans. A brief History. Colonized by Dutch Jan van Riebeeck Control taken by British Discovery of Diamonds

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South Africa

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  1. South Africa

  2. Geography • Southern tip of African continent • Twice the size of France • Mountains, Desert, Tropical • Depending on location • Meeting place of Indian and Atlantic Oceans

  3. A brief History • Colonized by Dutch • Jan van Riebeeck • Control taken by British • Discovery of Diamonds • Large influx of white settlers • Boer Wars • Dutch(Afrikaners) vs. British • Apartheid • Nelson Mandela

  4. Culture • 11 Official Languages • Four Race Classifications • Black-79% • Coloured-8.9% • Indian-2.5% • White-9.6% • Racial Unity trumps National Unity • Whites- Calvinist heritage • Blacks- Tribal heritage and values • Business Negotiations-Westernized

  5. Economic Factors • Index of Economic Freedom-74th in the world • Losing ground due to regulations to increase economic base • Judicial System is weak and susceptible to corruption • Competitive Trade Regimes • GDP- 555.1 Billion • 2.7% growth average for the past 5 years • Unemployment- 24.9% • Vast majority in black and tribal groups

  6. Reasoning • Strong and Advanced Economy • Sports has a religious like following • Three Most Popular Sports: • Soccer • Rugby • Cricket

  7. Demographic • Cricket • Popular among Afrikaans and English speaking whites • Increasing popularity among other races-introduction of quota system • Rugby • Strong associations with apartheid • Strong Majority of whites • Gaining popularity among black population • Target Demographics: White and Black population • Risky, but opportunity for incredible profits • White Population- Greatest majority of wealth • Black population-Greatest numbers and increasing numbers of opportunities for employment and advancement

  8. Psychographics White Black Larger families Stronger familial ties Lower job aspirations Generally feel unappreciated for their role in the development of South Africa Will not support something unless adequately represented by the black population • Strongly affiliated with West and Europe • Due to colonial legacy • Most notable in the Afrikaans culture • Afrikaan- Reputation for being conservative, more racist, and rural • 80% aspire to high paying jobs

  9. Works Cited • "A short history of South Africa - SouthAfrica.info." South Africa's official gateway - investment, travel, country information - SouthAfrica.info. N.p., n.d. Web. 5 Aug. 2013. <http://www.southafrica.info/about/history/history.htm#.Uf_hkeChDzJ>. • "Factors Influencing Students’ Career Choice and Aspirations in South Africa." Kreb Publishers. N.p., n.d. Web. 5 Aug. 2013. <www.krepublishers.com/02-Journals/JSS/JSS-33-0-000-12-Web/JSS-33-2-000-12-Abst-PDF/JSS-33-2-169-12-1397-Shumba-A/JSS-33-2-169-178-12-1397-Shumba-A-Tx%5B4%5D.pdf>. • Fisher, Ryland. "Transformation in SA sport: It's all in the demographics | Daily Maverick." Home | Daily Maverick. N.p., n.d. Web. 5 Aug. 2013. <http://www.dailymaverick.co.za/opinionista/2013-01-21-transformation-in-sa-sport-its-all-in-the-demographics/#.Uf_h2OChDzJ>. • "South Africa - Language, Culture, Customs and Etiquette | global-etiquette | resources." The Translation Agency for a complete Professional Translation Service. N.p., n.d. Web. 5 Aug. 2013. <http://www.kwintessential.co.uk/resources/global-etiquette/south-africa-country-profile.html>. • "South Africa Economy: Population, GDP, Inflation, Business, Trade, FDI, Corruption." Conservative Policy Research and Analysis . N.p., n.d. Web. 5 Aug. 2013. <http://www.heritage.org/index/country/southafrica>.

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