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Country And Target Audience

Country And Target Audience. Audrey Taveras. The Dominican republic. Island of Hispaniola in the Caribbean 10 M illion People 48,442 km Official Language : Spanish Major industries: Tourism, Tobacco, and Textiles. Government . Independence: February 27, 1844 Democratic Republic

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Country And Target Audience

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  1. Country And Target Audience Audrey Taveras

  2. The Dominican republic • Island of Hispaniola in the Caribbean • 10 Million People • 48,442 km • Official Language: Spanish • Major industries: Tourism, Tobacco, and Textiles

  3. Government • Independence: • February 27, 1844 • Democratic Republic • Major Parties: • PLD & PRD • Unemployment Rate & Small Investments in Education

  4. Economy • GDP: $100.4 Billion • GDP-Per Capita: $9,800 • Gini Coefficient: 47.2 • Poverty: 37% • Remittances: 10% of GDP

  5. Round Table • High UV Index • FamilyOriented • Workout of home • LowImportDutyRate • Poor Road Conditions • Gato Gordo?

  6. Santiago

  7. Santiago • Population: 691, 262 • 128 cars per 1000 people • 50,000 cars • Location • Connectstoothercities

  8. Demographic • Paint Protection Film • Professional Males • $18,000-$30,000 • 30-60 • New car owners • 10+ years • Detailing & Restoration • Professionals • $18,000 • Car owner for 5+ years

  9. Pyschographics • PaintProtection Film • Social Grade: A & B • Luxury • Materialistic • Confident • Charismatic • Detailing & Restoration • Social Grade: B & C1 • Comfort • AttractedtoBrands • ValuesConsistency

  10. References • "Study Room - Business - Marketing - Analysing the market - Demographic Segmentation." Study Room - Business - Marketing - Analysing the market - Demographic Segmentation. N.p., n.d. Web. 9 Dec. 2013. <http://www.examstutor.com/business/resources> • "Embassy of the Dominican Republic, in the United States." Embassy of the Dominican Republic, in the United States. N.p., n.d. Web. 9 Dec. 2013. <http://www.domrep.org> • "Tools." CCN TV6. N.p., n.d. Web. 9 Dec. 2013. <http://www.tv6tnt.com/other-news/Sin-Estado-Stateless-in-Santo-Domingo-233660941.html> • "Social Security." National Average Wage Index. N.p., n.d. Web. 6 Dec. 2013. <http://www.ssa.gov/oact/cola/AWI.html> • "DominicanRepublic Santiago | Bienvenido." DominicanRepublic Santiago | Bienvenido. N.p., n.d. Web. 9 Dec. 2013. <http://www.mission.net/dominican/santiago/>

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