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For more course tutorials visit<br>www.tutorialrank.com<br><br>MKT 593 Week 1 Strategic Marketing Plan Innovation and Marketing<br>Write a 700- to 1,050-word paper explaining the role of innovation in marketing and develop an innovative idea for the Week 6 final assignment.<br>Include a statement of how innovation is necessary to develop sustainable marketing strategies.<br>List at least one specific strategy for innovation you will be using in the final project.<br>Include an evaluation of the effectiveness of this strategy.<br>
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MKT 593 Effective Communication/ tutorialrank.com MKT 593 Week 1 Strategic Marketing Plan Innovation and Marketing For more course tutorials visit www.tutorialrank.com MKT 593 Week 1 Strategic Marketing Plan Innovation and Marketing Write a 700- to 1,050-word paper explaining the role of innovation in marketing and develop an innovative idea for the Week 6 final assignment. Include a statement of how innovation is necessary to develop sustainable marketing strategies.
MKT 593 Effective Communication/ tutorialrank.com MKT 593 Week 2 Environmental Analysis Worksheet For more course tutorials visit www.tutorialrank.com MKT 593 Week 2 Environmental Analysis Worksheet Choose a product for an environmental analysis. (This may or may not be your Week One choice.) Research an environmental analysis for your selected product. Complete the attached worksheet (in lieu of a 1,050- to 1,400-word paper) in which you include a descriptive analysis of the following:
MKT 593 Effective Communication/ tutorialrank.com MKT 593 Week 3 Ethical Issues For more course tutorials visit www.tutorialrank.com MKT 593 Week 3 Ethical Issues Research and analyze the ethical issues that may be encountered not only in marketing a product but in conducting market research. Prepare a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker notes that summarizes the most difficult ethical issues that a business might encounter when designing and marketing their products. Include the following in the presentation:
MKT 593 Effective Communication/ tutorialrank.com MKT 593 Week 4 Signature Assignment Strategic Marketing Plan Description For more course tutorials visit www.tutorialrank.com MKT 593 Week 4 Signature Assignment Strategic Marketing Plan: Marketing Plan Description What is a Signature Assignment? A signature assignment is designed to align with specific program student learning outcome(s) for a program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree.
MKT 593 Effective Communication/ tutorialrank.com MKT 593 Week 5 Major Marketing Weaknesses For more course tutorials visit www.tutorialrank.com MKT 593 Week 5 Major Marketing Weaknesses Read and Review the text’s “Major Marketing Weaknesses” table in Chapter 23. Identify three to five examples from the real world and describe them – they can be both examples of committing the deadly sins, or avoiding them. Write a 1,050-word description including the “sins” under discussion and summaries of the examples.
MKT 593 Effective Communication/ tutorialrank.com MKT 593 Week 6 Innovative Product Plan Presentation For more course tutorials visit www.tutorialrank.com MKT 593 Week 6 Innovative Product Plan Presentation Your goal is to “sell” your strategic marketing plan by persuading your audience into adopting it; therefore, keep the focus of the presentation on only the highest value or most critical key points which would assure them that your plan will succeed. Develop a 12- to 15-slide presentation with speaker notes based on your new product or service as if you are seeking funding for the product or service.