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MATCHING NGO’S ASPIRATIONS WITH MORE FUNDS - BIGGEST CHALLENGE

MATCHING NGO’S ASPIRATIONS WITH MORE FUNDS - BIGGEST CHALLENGE. Y. K. Sapru, Chairman & CEO. 15 th UICC Reach to Recovery - International Breast Cancer Support Conference May 13 - 15, 2009 - Brisbane, Australia. Cancer Patients Aid Association (CPAA). Formed in 1969 (40 years)

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MATCHING NGO’S ASPIRATIONS WITH MORE FUNDS - BIGGEST CHALLENGE

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  1. MATCHING NGO’S ASPIRATIONS WITH MORE FUNDS - BIGGEST CHALLENGE Y. K. Sapru, Chairman & CEO 15th UICC Reach to Recovery - International Breast Cancer Support ConferenceMay 13 - 15, 2009 - Brisbane, Australia

  2. Cancer Patients Aid Association (CPAA) Formed in 1969 (40 years) Rs. 500 (US$ 10) A second-hand typewriter One volunteer

  3. TOTAL MANAGEMENT OF CANCER Early Diagnosis Advocacy Awareness & Education - Lifestyle cancer Patient Care Rehabilitation

  4. AGGRESSIVE FUND RAISINGAPPROACHUSING VOLUNTEERS

  5. FUND RAISING APPROACH (A) Large volume - low denomination technique • Salary deductions • Money boxes • Spot collection • School collection • Newspapers • Online donation

  6. FUND RAISING APPROACH (B) Corporate Fund • Endorsement • Corporate Social Responsibility • Corporate Venture - Image building

  7. FUND RAISING APPROACH (C) Synergistic Fund Raising • Patient - Donor alliance • Connect donor with project • Royalty from music albums • Tie-ups with pharma companies • Collaborate with Airlines & Banks to donate miles/ credit card points

  8. FUND RAISING APPROACH (D) Social Cause Related Fundraising • World Cancer Day • Breast Cancer Month • World No Tobacco Day • National Cancer Rose Day

  9. FUND RAISING APPROACH (E) Event Related Fundraising • Film Premier show • Concerts / Rock Shows • Fashion Shows

  10. FUND RAISING APPROACH (F) Innovative Events • Marathon • Art Exhibition • Celebrity awards • Celebrity cricket match

  11. NET RESULT By the end of 15 years (1970 – 85), CPAA raised :- Rs. 5,00,00,000 (US $ 1 million / US $ 5 million PPP)

  12. CHALLENGE • Approaches lost their uniqueness & appeal • Other NGOs created similar programs • Inflation increased the cost of operation • Low returns • Ambitious plans

  13. TO MEET THE CHALLENGE • Survey of 1000 donors by 3rd party market research company • Recognise the key ingredients of an NGO that appealed to donors • Refurbished our fundraising approach

  14. SURVEY REPORT – Motivational factors

  15. ACTION TAKEN • Showcased our activities and work centers to top donors & opinion makers • Involved opinion leaders, journalists & donors in our activities • Total financial transparency • Departmental heads – accomplished individuals with superlative records

  16. ACTION TAKEN • Building up brand CPAA • Use spare capacity to raise funds • Converted departments to ‘Profit Centers’ • Disbanded Fundraising department • Refused donation from institutes or individuals with tarnished image

  17. OUTCOME • Events created around the brand CPAA • 3 fully operative branches in India, 1 branch in New York, USA and 35 representative offices in India • Collaborative projects with American Cancer Society & Queensland Cancer Fund

  18. OUTCOME Increased in-flow of funds from big donors Fund collection in 15 years(1970 – 85) : Rs. 5,00,00,000 (US $ 1 million / US $ 5 million PPP) Fund collection in 1 year (1986):Rs. 1,20,000,000 (USD 2.5 million / US $ 12.5 million PPP) Fund collection increased by 5 - 10% annually from 1987 to date…

  19. KEY TO SUCCESS IN EVER- CHANGING ENVIRONMENT Out of the box thinking &Innovative approaches

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