The Customer Centric Way to Obtain Wireless Numbers Through Directory Assistance Info proval

1. Patents Pending The Customer Centric Way to Obtain Wireless Numbers Through Directory Assistance Infoproval By Click to Proceed

2. Problem In a called party pays environment, privacy groups are concerned that marketer’s will have easy access to mobile subscribers. Telemarketing SPAM Privacy Click to Proceed

3. Background • Wireless number in directory service has been widely discussed in the mobile industry • Cingular (at&t Mobility) early industry leader • Verizon resisted idea on privacy basis • Opt-out / Opt-in • Penalties for telemarketing use of directory • Service will happen • How remains unanswered Click to Proceed

4. Social Need for Wireless Directory Assistance • Certain safety and security needs warrant mobile numbers being offered in the directory • Users are migrating to a mobile phone • Mobile number ‘indexing service’ will become a must to allow future communications • Examples: • A babysitter needs to contact the parents in an emergency • A school needs to contact a parent who is not in the office • An elderly parent is taken to the hospital and can not remember their care giver’s cell number • A loved one is in an accident and is not able to give a contact number Click to Proceed

5. From OpCo – John Smith 404-843-0431 is requesting your Directory information. May we release it? Yes Call / More From OpCo – John Smith 404-843-0431 is requesting your Directory information. May we release it? Yes Call Now / More Yes NxSteps Solution Infoproval • Infoproval allows the mobile operator to ask for subscriber permission to release directory information • Per occurrence basis • Allow subscriber to: • Always accept • Always reject Yes Click to Proceed

6. You can call John Smith Send Dial *67 and – John Smith From OpCo 404 - 843 - 0431 while blocking your Premission Phone Number 404 - 843 - 0431 is requesting your calling identification. directory information. May we Would you like to call now? Dial release it? Call – block my ID Phone Number Yes Call – show my ID Call / More From OpCo – 2:30 Screen nd Tuesday September 22 John time out or proceed Smith 404 - 843 - 0431 requested message your directory information. Call Now Send Release information Premission More InfoprovalService Offering Click to Proceed

7. Infoproval Service Offering – Fully Developed • Subscribers can set their mobile to automatically respond to a permission request • Always Accept / Reject Click to Proceed

8. Significant High Margin Opportunity Yearly Recurring Revenues $607M to $1097M • US Cellular Industry • 200M customers • 5-18 DA calls per customer / yr • $1.25 - $1.75 average charge for DA call • Cellular operator gets 30% - 50% of DA $0.25+ APRU Increase!!! Click to Proceed

9. Infoproval Key Benefits • Consumer controls access to their information • Answer a real defined need in the market • Resonates well with consumers and privacy advocates • High margin 1/3rd of a billion opportunity for at&t • Many have pursued this market because of size and profitability • No answer for the privacy issue • Does not allow others to erode information service revenues • Free / 1-800 411 providers, Skype, New entrants • Highly profitable for all constituent groups Click to Proceed