ITM – INTOURMARKET 2007… What is it?

2. ITM – INTOURMARKET 2007…What is it? • 2nd International Trade Fair for Tourism • 18 – 21 March 2007 • Crocus Expo international exhibition center, Moscow, Russia • Organizers: • ExpoTour • Interregional Fund for Sustainable Development of Tourism • Exhibition company EUROEXPO Best time! Best venue! Great experience in organizing!

3. ITM - INTOURMARKET is supported by Federal Agency for Tourism of Russian Federation Federal Agency of the Air Transport JSC “Russian Railways” Federal Service of Supervision in the Sphere of Transport Administrative Board of the President of Russian Federation Russian Union of Tourist Industry Enterprises Russian Hotel Association ITM has professional partners!

4. Organizing committee of ITM

5. Organizing committee of ITM

6. Working group of ITM

7. Mission ofITM - INTOURMARKET • to integrate Russia into international tourism • to increase quality of tourist services • to raise public awareness about travel and tourism • to support development of all kinds of tourism • to present investment opportunities in tourism infrastructure TOURISM is ALL OVER THE WORLD!!! LET’S PROVIDE IT!

8. Why CROCUS EXPO? 2high quality equipped pavilions (12 halls): • Gross fairgroundsmore than 95 000sq.m. • Net fairgrounds about 50 000 sq.m. - Conference halls and negotiating rooms • All-inclusive services: bank, exchange, info bureau, medical service, food court, cafe, restaurants, customs, loading service

9. Why CROCUS EXPO? Easy to get to: • by subway (the closest stations are "Tushinskaya", "Planernaya", "Molodezhnaya") • by car (the inner side of MCAR(65km); free parking for 12 000 cars • free shuttle buses from the subway station “Tushinskaja" • special shuttle buses from the main hotels of Moscow

10. adventure holidays, children’s leisure, city & sightseeing tourism, club holidays, cruises, summer travel, ecotourism, language courses, safaris, sport and extreme tourism, sun destinations, winter travel • airlines • car rental • railway tours • river tours Main sections of ITM • Leisure and travel • Business travel and MICE • Hotels and accommodation restaurant services • Transport • SPA, wellness, beauty & health tourism • Insurance & banking • IT-solutions for tourism and transport • Museums & national parks, cultural tourism • Training & Education in tourism • Maps, brochures and guide books for travel industry • Press & media

11. Participation in ITM • Registration fee: 350 EUR: • catalogue entry • entrance tickets • exhibitor badges • power connection and consumption (10kW) • free transfer to the exhibition - metro station ”Tushinskaja” • Unequipped exhibition space: 190 EUR / sq.m. • Equipped exhibition space: 220 EUR / sq.m.

12. Results of ITM 2006 • 790 exhibitors • 50countries • 71Russian regions • Total exposition of18 000 sqm. • About70 000 of specialists participated at ITM • Widemedia campaign • Full ranged of Business Program • Hosted Buyers program

13. Results of ITM 2006 Exhibitors’ satisfaction: • 86% of all exhibitors were satisfied or very satisfied with participating at ITM • 83% of all exhibitors were satisfied or very satisfied with regional profile of the visitors Visitors’ satisfaction: • 90% of all visitors were satisfied or very satisfied with ITM • 94% of all visitors were satisfied or very satisfied with exhibitors they’ve met at ITM

14. Exhibitors’ structure Visitors’ structure 0 % 50 % 100 % 100 % 50 % 0 % 39 24 30 8 21 72 12 3 6 2 1 Results of ITM 2006

15. Results of ITM 2006 • ITM is for professionals: • Hosted Buyers Program: 151 companies from 59 Russian cities were chosen to participate in this program • 3 days for pure business (professionals visitors only)

16. Results of ITM Within the framework of the exhibition the following significant events and actions have taken place: • A intergovernmental cooperation agreement about tourism between the governments of Russia and Kyrgyzstanhas been signed • Session of the Council on tourism of the CIS countries • Session of the Russian-Japanese working group on tourism • Session of the Regional Council of RST • 6-th accounting conference of the Russian Hotel Association • Seminars, trainings and conferences on actual topics for tourist community • Presentations

17. Goals of ITM 2007 • Positioning of an exhibition as the largest specialized tourist spring forum for professionals • Increase of 40 % in the exhibition area (up to 25,000sq.m. – for this purpose the organizers booked pav. 2, halls 5, 7 and 8 at IEC Crocus Expo) • Increase in quantitative structure of exhibitors, improvement of qualitative structure of exhibitors • Improvement of qualitative structure of visitors • Improvement of service for both exhibitors and visitors

18. Strategy for ITM 2007 1). Wide advertising and PR campaign: • Specialized and mass printed mass media(75 magazines and newspapers); • Outdoor ads; • Radio; • TV; • Direct post mail using own databases (130 000 addressees); • E-mailing using own databases (100 000 addressees); • Strengthened Internet advertising (40 web sites); • Presentations organized in different countries for potential exhibitors’ attraction; 2). The realization of the Hosted Buyers program (1000 people) in accordance with the wishes of this program participants 3). The integrated complex of events and efforts for service improvement (easiness of getting to the exhibition center, the organization of post delivery at the exhibition, internet-café, functional press-center) 4). The development of a business program, promoting the effective dialog of tourism community 5). The development of a preferences program for existing and potential exhibitors

19. Contactsof ITM – INTOURMARKET +43 1 230 85 35 itm@euroexpo-vienna.com http://www.itmexpo.ru/en/