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Welcome

v. Welcome. Gijs van Beek ( Gijs@marokkomedia.nl ) Director of communications and projects , Marokko Media Foundation / Urban Connect, Partner Ltd Background Study: Social Sciences, Utrecht University, specializing in action research Experience:

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Welcome

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  1. v Welcome Gijs van Beek (Gijs@marokkomedia.nl) Director of communications and projects , Marokko Media Foundation / Urban Connect, Partner Ltd Background Study: Social Sciences, Utrecht University, specializing in action research Experience: 8 years working in the flied of reintegration in work of first generation immigrants 8 years experience in creating various online (research, emancipation and education) projects

  2. v Content Who we are Marokko.nl Facts & Figures Why visit Moroccan youth Marokko.nl What We Aim Projects we carry out Projects as lobby strategies

  3. v Who we are Publisher of: • Marokko.nl • Yasmina.nl • Hababam.nl • Kickbox.nl

  4. v Facts & Figures Marokko.nl • 100.000 unique members • 50.000 unique visitors per day • 1.000.000 unique visitors per month • 70 - 75% of Moroccan-Dutch youth until 35 years visiting Marokko.nl

  5. v Why they visit our communities We offer young visitors: • Recognizable sustains for discussions • Appealing and Shared Experiences • Connecting stories of there lives • Relevant Information, services and products

  6. v What We Aim • General Goal: Giving urban youth on the internet and in real-life, information, entertainment and pause for thought • Project goals: Emancipation of the urban youth and organizations / field in which we operate

  7. v What projects do we create? • In recent years we have many projects (co-) created in health care, employment, request for help, etc. including: • www.ziekofbezeten.nl • www.opvoedmix.nl • www.Geentaboes.nl • We create this Projects with the online visitors (the Moroccan and or young Turkisch) to design in the right ‘tone of voice’ and whit recognizable content. • We cooperate with national knowledge Parties.

  8. Why: Projects as lobby strategies For the visitors: • We make unknown information available • We make usefulnetworksavailable For the organisation / field • We create sensitivity about specific groups in the organisation / field we operate in

  9. v How: Projects as lobby strategies • We create a contents framework in collaboration with urban young people as a starting point • (example: www.opvoedmix.nl) • We create commitment on this framework within the organisations / field we cooperate • (example: www.geentaboes.nl) • We create shared responsibility in project goals and financial accountability (commitment bydecision-makers)

  10. v How: Projects as lobby strategies • We create projectgoals that change the services or create new service in the specificorganisation / field (example: www.ziekofbezeten.nl) • We createprice winning ideas en projects (which helps us to get noticed in the field where we work) (example: www.hulpmix.nl) • We are able to sustain most of our projects!

  11. Othernormalstrategies via: nieuws.marokko.nl • Creating News, opinion, insights (public pressure) • Cooperation with migrants organisations in the field • Workingwith the visitor on creatingnews

  12. v End. Info via: www.urbanconnect.nl Direct via: Gijs@marokkomedia.nl

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