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Social Media

Social Media. and the value of listening. Purchase funnel turned megaphone. Social Feedback Cycle. Marketer-generated. User-generated. awareness talk. consideration form opinion . buy use. word-of-mouth. - Dave Evans, Social Media Marketing.

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Social Media

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  1. Social Media and the value of listening

  2. Purchase funnel turned megaphone • Social Feedback Cycle Marketer-generated User-generated awareness talk consideration form opinion buy use word-of-mouth - Dave Evans, Social Media Marketing

  3. Social media starts here Listen and Learn

  4. Social media monitoring Free “listening” tools $$$ • Google Blog Search • Technorati • Yacktrack • Twitter • Techrigy • Radian6 • Visible

  5. Social Media Opportunities • Connect with people, where they are (on Facebook, Twitter, blogs, etc.) • Listen to them • Learn from them • Engage them • Build relationships with them

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