Building a Successful Social Media Strategy . Social Media: . Why should I care? . The Challenge . Drought left one million children aged below five in danger of server malnutrition in the Sahel Crisis affecting an estimated 10 million people
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Why should I care?
“It costs around $ 100 to save a child from chronic #malnutrition. Want to learn about ways to help? Supportunicef.org/sahel”
Shakira, via Facebook
The #SahelNOWhashtag was picked up by a large group of peer organisations, such as WFP, Oxfam, UNDP and others and quickly became the most used hashtagrelated to the Sahel crisis.
#SahelNOW campaign mentioned in 185 countries
“#SahelNOW needs our help. Sahel is in a food crisis. Visit unicefusa.org to learn more. Let’s make #SahelNOW a trending topic”
Selena Gomez, via Facebook
Creative partners triggered action in more than 100 countries.