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WP9 Spreading of Excellence and Dissemination

GALA Games and Learning Alliance The European Network of Excellence on Serious Games. WP9 Spreading of Excellence and Dissemination. Wim Westera,OUNL. Genova December 6-7 2011. WP09 first year’s goals. Establish the core identity of the GALA NoE Establish a dissemination policy/strategy

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WP9 Spreading of Excellence and Dissemination

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  1. GALAGames and Learning AllianceThe European Network of Excellence on Serious Games WP9 Spreading of Excellence and Dissemination Wim Westera,OUNL GenovaDecember 6-7 2011

  2. WP09 first year’s goals Establish the core identity of the GALA NoE Establish a dissemination policy/strategy Develop dissemination instruments GenovaDecember 6-7 2011

  3. WP09 first year’s goals Establish the core identity of the GALA NoE Establish a dissemination policy/strategy Develop dissemination instruments GenovaDecember 6-7 2011

  4. GALA Dissemination Policy Our value proposition: Becoming the knowledge kernel for European SG research and industry that aims at establishing a coherent, open and innovative SG practice by aligning SG research across Europe, fostering knowledge transfer to SG industry, propagating appropriate opportunities for SG education, and disseminating insights, evidence, applications, tools, and case studies to the education and training market. GenovaDecember 6-7 2011

  5. Principles of operation • Dissemination is covered by all GALA partners • Branding conforms to the common framework explained in the D9.1 document • No formal authorisation is required for partner-initiated dissemination • Partners register and report all their dissemination activities to WP9 GenovaDecember 6-7 2011

  6. GALA Logo GenovaDecember 6-7 2011

  7. The website Stats

  8. Social media

  9. Coordinated conferences, workshops, events ECTEL 2011 (Atos): GALA workshop september 2011 OEB (OUNL): GALA workshop december 2011 ECGBL 2012 (UWS): anticipated 2012 ICALT (UCM): anticipated 2012 ISAGA (ATOS, UWS): anticipated 2012 VS-GAMES (UNIGE): applied for 2012 GenovaDecember 6-7 2011

  10. Branding strategy: GALA versus the European Serious Games Association GALA NoE GenovaDecember 6-7 2011

  11. Branding strategy: GALA versus the European Serious Games Association European Serious Games Association GALA NoE Branding will focus on: “ESGA” (powered by GALA) GenovaDecember 6-7 2011

  12. GenovaDecember 6-7 2011

  13. GALA Web Site Riccardo Berta, Francesco Bellotti, Alessandro De Gloria ELIOS Lab, DIBE, University of Genoa www.elios.dibe.unige.it GenovaDecember 6-7 2011 13

  14. Target GenovaDecember 6-7 2011 • D9.3 GALA Website Release • Description of the GALA project web site • The description covers the public area and the private area • Target • to provide up-to-date information about the advancement of the GaLA project • Structure: • Public Section: Accessible to all • Private Section: Accessible to the GALA consortium • Link to the Virtual Research Environment (VRE) • System Administrator functions: Accessible only to the System Administrator (SA) of the project website 14

  15. Releases Notes GenovaDecember 6-7 2011 • First version • online from the KoM • October 2011 • Second version • online from May 2011 • Restyle • Logo and graphics • New features • Link to VRE 15

  16. Site Architecture Public Home page VRE Login Contact us Private Home page Meetings News (Call for papers, Recent papers, Blog) Project Information (Mission, Workplan, Consortium) GenovaDecember 6-7 2011 16

  17. Public Area GenovaDecember 6-7 2011 • The entry point for GALA online dissemination • offers information about the project • “Home page”, “The project info pages”, “Footer” and “Contact us” • provides continuously updated news and external feeds about calls for papers, conferences and events • “The News sub-menu” subsection) • An internal editorial team to keep the website dynamic and up-to-date • to publish posts, articles and news also on social networks • Web-2.0 support • Twitter module to show #galanoehashtag • Share content on Social Networks • User Generated Contents 17

  18. Private area GenovaDecember 6-7 2011 • The private area is the online tool for managing and supporting the GALA project activities • A link to the VRE • ...see the VRE description... • Deliverable 8.3 (VRE Release) 18

  19. Home Page (header and menu) GenovaDecember 6-7 2011 19

  20. Home Page Slideshow A display for a series of information and pictures, which gives the user a snapshot of the aims and main features of the GALA project Twitter shows posts with the GALA hastag #galanoe Links links to GALA activities or events considered of high importance by the Consortium and that need wide visibility News section provides the latest news on serious games research and related events. The website clearly distinguishes between messages from GALA partners (Call for Papers, Recent Papers and Blog) and external messages (feeds) • Footer • Contains: • the logos and links of the EC and of the FP7 • the support for sharing the web site over the most important social networks • the possibility of exporting GALA site content in XML format (RSS) GenovaDecember 6-7 2011 20

  21. Project Info Mission Consortium Work Plan GenovaDecember 6-7 2011 21

  22. Social Network Links GenovaDecember 6-7 2011 Login using Facebook or Twitter account Share Contents 22

  23. News GenovaDecember 6-7 2011 • Using the post functionalities authorized GALA users can provide contents for the site • Post a call for papers • Post a new publication • Post a new blog Entry 23

  24. Statistics (Oct 2010 – Nov 2011) GenovaDecember 6-7 2011 • Site usage • Google Analytics 24

  25. Conclusion and future work GenovaDecember 6-7 2011 • Conclusions • The site is online and monitored with Google Analytics • The site provides • Public area: news, information • Private area: link to the VRE • Future work • SEO activity in order to gain good position in search results • Improving the look&feel • Improving performance 25

  26. GenovaDecember 6-7 2011

  27. Challenges year 2: increased visibility Smart instantiation ESGA (website, instruments) Partner involvement: website, social media Stakeholder events (various WPs) Some more instruments (video clip, print, slides, ..) Gamification (Playgen) Task 9.4 European conference (VS-Games) Task 9.5 Special journal issue(s) GenovaDecember 6-7 2011

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