1 / 9

PMG 2 Utrecht Nov 2011

PMG 2 Utrecht Nov 2011. Evaluation. Success!. Why are we here?. To design campaigns with IMPACT – on: Number of trips by car Length of car trips Number of single occupancy car trips Reducing accidents, increasing health, increasing wellbeing ....

yardley
Download Presentation

PMG 2 Utrecht Nov 2011

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. PMG 2 Utrecht Nov 2011 Evaluation

  2. Success! 2

  3. Why are we here? • To design campaigns with IMPACT – on: • Number of trips by car • Length of car trips • Number of single occupancy car trips • Reducing accidents, increasing health, increasing wellbeing .... • What would have happened if we hadn’t run any campaign? • What would have happened if we had run a campaign, but without segmentation? 3

  4. Nursery #1 Primary #1 Primary #2 Primary #2 Primary #2 Nursery #1 Nursery #2 TREATED UNTREATED COMPARISON Nursery #1 Nursery #2 Primary #1 ‘After’ surveys Nursery #2 Primary #1

  5. Evaluation process (1) • 1. Jillian needs to ask you questions about each of your campaigns. E.g.: • What proportion of the schools/ employees etc that already filled out a survey will be treated by the campaign? • How many other schools/ employers are there who will not be treated by the campaign? • Will the people who filled out the survey will be treated by the campaign? If yes, can they be re-contacted for survey 2? 5

  6. Evaluation process (2) • JA to read through each of your campaign designs • JA to send a proforma to fill out for each of you with important questions e.g. • % of schools in survey 1 who will be exposed to the campaign • Possibility of going back to the same people for survey 2? • Timing of your campaign 6

  7. Evaluation process • JA to suggest which ‘populations’ could be used for survey 2 • JA to design short questionnaire for survey 2 (estimate half the size of survey 1) • Survey to be carried out 6 months after the end of your campaign but JA must have data ABSOLUTELY no later than October 2012 7

  8. Issues • If possible, you need to restrict your campaign – leave some schools, employers from survey 1 out of the campaign • Measuring impact – these measures need to be standardized in order to have standard questionnaires • Sample size: as large as possible! Ideally as many as last time. Likely to be easier to achieve with shorter survey 8

  9. How do we evaluate behaviour change? • Compare the behaviour before and after intervention of: (i) a group exposed to the intervention (‘treated’ group) and, (ii) an ‘untreated’ group • If the travel of the ‘treated’ group changes more than the untreated group = more confidence that the change is a result of the campaign • E.g.: if 15% of the treated group and 10% of the untreated group are new users of the bus in the ‘after’ survey – we can conclude that campaign resulted in a 5% increase in bus use • See: http://www.epomm.eu/docs/MaxSumo_.pdf 9

More Related