1 / 5

Case Study – ITICA Launch

Case Study – ITICA Launch. Objectives: Successfully launch the Irish Traditional Italian Chippers Association to media and consumers Convey the ethos and traditional values of ITICA members Activities: Media Relations Launch Event Advertising Campaign Social Media Campaign. Results.

yates
Download Presentation

Case Study – ITICA Launch

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Case Study – ITICA Launch Objectives: • Successfully launch the Irish Traditional Italian Chippers Association to media and consumers • Convey the ethos and traditional values of ITICA members Activities: • Media Relations • Launch Event • Advertising Campaign • Social Media Campaign

  2. Results • Media coverage to date has amounted to over €400,000 in Advertising Value / €1,500,000 in PR Value to include: • Print Media: national, regional and trade • Broadcast: interviews on RTE Radio 1; Newstalk; 4FM; Spin 1038, with mentions on RTE 2FM; Radio Kerry; FM104 • Online: RTE.ie; BusinessWorld.ie; blogs; Twitter • Over 1,500 fans on Facebook within one week • A very successful launch event in Krystle Nightclub, with over 300 attendees and significant media attendance

More Related