Sustainable Tourism through Corporate Social Responsibility Glen Champion CHA

1. Sustainable Tourism through Corporate Social Responsibility Glen Champion CHA Green Aruba, Oct. 24, 2014

2. Glen ChampionVice President, Bern Hotels & Resorts*****Vice President, The Panama Hotel Association ***** Chairman People 1st UK-Panama Hospitality & Tourism Sector Skills Council

3. Bern Hotels & Resorts Panama (part of Empresas Bern) Designs, builds, owns & operatesallproducts Maintainingfivefranchiseagreementswith IHG hotels and threewithStarwood Hotels

4. GDP growth (annual %) in Panama

5. Sustainability Increase/maintainvalue of destinationthroughintegration of social, economic and environmentalresponsibilities Sustainabilitypolicy Bern Hotels & Resorts defines sustainability as a longtermstrategicfocustowardsintegratingour social, economic and natural environmentresponsibiltiesusing as a referencepointgoodrelationswithourinterestgroups and theUnitedNations Global Compact.

6. Sustainability Increase/maintainvalue of destinationthroughintegration of social economic and environmentalresponsibilities Is Sustainable Tourism achievable? Tourism will never be completely sustainable as every industry has impacts, but it can work towards becoming more sustainable.

8. Example - Corporate Responsibility Critical Areas Of Focus Water Energy Indoor Environmental Quality (IEQ) Waste Emissions Supply Chain At Starwood, Global Citizenship provides our guests, customers, communities, owners, and associates a better way to experience the world. We enlist our global network of hotels, our world-renowned brands, and our dedicated associates in implementing our Global Citizenship initiatives to ensure our environmental and social standards are consistently upheld. We recognize that the most effective initiatives are those that are economically viable, exceed our guests’ expectations and make our associates feel proud to work for Starwood. "At Starwood, we believe sustainable, responsible behavior is a priority—it benefits our business as well as society. And we act on that belief."— Frits van Paasschen, Chief Executive Officer and President

9. Example - Corporate Responsibility Sustainable Communities. Better Lives. Corporate Responsibility is central to the way we do business and is a key part of our Responsible Business practices. We treat it as a strategic business issue, believing Corporate Responsibility only makes sense if it aligns to our vision of becoming one of the world's great companies by creating Great Hotels Guests Love. It's about how IHG and our hotels act in our local communities and how we manage our environmental impact.

10. Corporate Social Responsibility 3 Environments The workplace, the community and the natural environment .

11. Corporate Social Responsibility 3 Environments The workplace, the community and the natural environment . WorkPlace/WorkforceEnvironment ProvideLeadershipthatmaintains a strongworkforcestrategythrougheducation, guidedrecruitment, associatemanagement, training and careerdevelopment , motivation and inclusion.

12. A fewexamples of CSR providingEducationalLeadership 3 privateschools K to 12 in operation in Panama withover 1200 students FullybilingualSpanish/Englishinstruction Assistingneighbouringpublicschoolstoraisethe bar Modernfacilities and guidedinstruction Music, arts, science , technology

13. EducationalLeadership The Panama International Hotel School is Central America’s leading hotel school for hospitality and Culinary Arts education. We provide handson internationally recognised certificates and associate degree courses as well as degree pathways that are highly respected within the global hotel and Restaurant Industry. Associate degree in Hotel and Restaurant Business Management Associate Degree in Culinary Arts & Food and Beverage Management Work/study programs 2 days of study 4 days of work Executive and line level short training programs

15. EducationalLeadership Project Bartender Project Bartender prepares individuals to enter careers in bartending or related fields with the skills and knowledge needed to responsibly serve customers and provide excellent experiences. Project Bartender was a natural and seamless fit for DIAGEO. It aims to engage customers and identifies employment opportunities with our stakeholders and on-trade partners. The program currently operates in Jamaica, Brazil, Uruguay, Chile, Peru, Colombia, the Dominican Republic, Panama, Puerto Rico, the USVI and El Salvador

16. EducationalLeadership Key IHG Academy achievements in 2013 Expanded IHG Academy to 301 programmes – an increase of 144 during the 2013 year, across 50 countries Helped over 6,000 participants build hospitality skills and improve their employment prospects in 2013 alone

17. Corporate Social Responsibility 3 Environments The workplace, the community and the natural environment . CommunityEnvironment Provideleadershipthatpromotesvaluestowardsthe ¨commongood¨ toprotect and developthe cultural and geographicalheritage of thedestination

18. History & HeritagePortobelo video 1 minute http://www.youtube.com/watch?feature=player_detailpage&v=6Wn_3AKttww

19. Example of CommunityLeadership Portobelo Bay Foundation was developed by local business leaders Providing community support and leadership through: An artist-run workshop/gallery of Congo art. A School of Rhythm, Dance & Music A carpentry training and project workshop Programs to build leadership skills in the community The intentionis a healthyapproachtothedestinationwithalltheseactivitiesbenefitingeachother. And theendresultisimprovedquality of life in thedestination.

20. Example of CommunityLeadership FundacionCalicanto’s main mission is to preserve the cultural and architectural heritage of Casco Viejo. Calicanto played a huge role in achieving Casco’s UNESCO title in 1998. In addition to helping preserve and restore Casco Viejo Calicanto aims to empower neighborhood residents. The do so though a program, “Foundation Cycle”, where they provide aide for personal development and preparation for vocational programs. Calicanto also runs CAPTA  (Capacitacionpara el Trabajo) a program centered around training  local women to enter the hotel and tourism industry in alliance with The Panama International Hotel School.

21. SustainableTourismthrough Corporate Social ResponsibilityStrategicMap – a balancedscorecardperspectiveLeadershipNeeded – Public/PrivateSectorsthe CSR EnvironmentsWorkplace/workforceCommunityNaturalCome together

22. Example of CommunityLeadership Havealliances and assisted in programswith Smithsonian Tropical ResearchInstitute Earthtrain Jane Goodall´sRoots & Shootsprogram

23. Example of CommunityLeadership Gamboa Rainforest Resort and Gamboa Tours workclosely in developing and supportingqualityexperienceswiththeneighbouringEmberaindigenoustribeprovidingvaluabletouristrevenuetothecommunity and helpingthemtoshowcase and preserve their cultural heritage

24. IndigenousHeritage Video http://www.youtube.com/watch?feature=player_detailpage&v=WMDpThw-7dA

25. Showcasingthebiodiversity of the Rainforest

26. Showcasingthebiodiversity of the Rainforest

27. Corporate Social Responsibility 3 Environments The workplace, the community and the natural environment . Natural Environment Provideleadership in resourcemanagement and usage, consumption of energy and expendablestowardsminimizingimpact

28. The ThreeRs Reduce, Reuse & Recycle Key elementbeing REDUCE

29. EnvironmentalLeadership

30. EnvironmentalLeadership

32. Punta Bruja Bio-reserve85 hectares of protectedrainforest Playa Bonita hotel providesstewardship Under a public/privatealliance

34. Corporate Social Responsibility as a driver of SustainableTourismChangebeingtheconstantMapoutthestrategytomanage and lead changeSet Indicatorstomeasure performanceSet new goals